Random House Creates Game of Thrones Online Magazine to Promote Series

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Random House has formed a partnership with digital aggregation platform Flipboard to create periodical media to promote some of its titles.

The World of Ice and Fire magazine will provide fans of the Game of Thrones series with content about the world of George R.R. Martin, the author of the series. That magazine will be curated by Westeros.org, a site named for the fictional world in which the Game of Thrones plot takes shape.

The second magazine will be called MaddAddam’s World and will be curated by Margaret Atwood, who is the author of the MaddAddam trilogy.

Flipboard, which has 85 million users, will promote the magazines through its editors, recommendation sections and through interviews with Random House authors like Atwood. The company has plans to create additional content for the Flipboard platform, according to a press release (below).

It’s not Random House’s first partnership with Flipboard:

“Random House also publishes the Colophon, a Flipboard magazine covering publishing industry news, syndicates blogs such as the travel site Fodors.com and Word and Film, which examines the intersection of books, movies and television.”

[Press Release]
Random House LLC Launches Curated Magazines on Flipboard
Margaret Atwood and George R.R. Martin Magazines Mark First Book Publisher’s
Entry in Social Magazine Space

In an effort to reach more readers than ever before, Random House LLC, a U.S. division of Penguin Random House has partnered with Flipboard, the popular news and social media aggregation application, to become the first ever book publisher to curate content for the platform of 85 million users. The collaboration kicks off with two custom digital magazines. The first, curated by Margaret Atwood, is inspired by her new novel, MaddAddam and the second, by Westeros.org, explores the fictional worlds of George R. R. Martin.  Both go beyond each authors’ catalog, boasting new material, as well as showcasing Flipboard’s visual capabilities with numerous images inspired by each authors’ immersive worlds—something readers will love, and haven’t seen before in book form.

There are lots of ways for Flipboard readers to discover the Random House magazines: they are included in sections curated by Flipboard’s editorial team such as Books, Culture, Tech, and Flipboard Picks; featured in the Content Guide in Flipboard’s New & Noteworthy, By Our Readers, and Books categories; and the Inside Flipboard blog will feature exclusive “Red Couch” interviews with Random House authors such as Margaret Atwood. “We love the collaboration with Random House and its authors as they add new types of content to Flipboard, turning storytelling into a transmedia experience,” said Josh Quittner, editorial director at Flipboard.

Margaret Atwood’s Flipboard magazine, MaddAddam’s World based on her new novel, MaddAddam is filled with unique information, out-of-the-box ideas, and stunning images. “The magazine will enhance the experience of being immersed in the brilliantly imagined world that Margaret Atwood has created in the trilogy,” says Judy Jacoby, vice president, director of advertising and promotion at Doubleday. “For readers who are new to the trilogy, it can be an intriguing introduction; for readers who have completed the trilogy and don’t want it to end…it doesn’t have to!”

The World of Ice and Fire magazine on Flipboard provides a centralized hub that explores all things related to George R.R. Martin. “George R.R. Martin has such a passionate fan base, an official Flipboard magazine is the perfect venue for fans to stay current on news as well as sample excerpts of GRRM’s work that they might not yet be familiar with,” said Scott Shannon, publisher of digital content at Random House. The magazine is curated by Westeros.org, known and respected experts on George R.R. Martin’s works, blessed by the author and Random House. Magazine readers can expect to learn more about the Song of Ice and Fire series, which began with A Game of Thrones, as well as the author’s other projects in fiction, comics, gaming, and collectibles.

“We are always looking for innovative ways to connect with readers around the topics that matter to them,” says Amanda Close, senior vice president, digital marketplace development at Random House. “Flipboard provides a powerful platform for authors to create absorbing experiences for readers with their magazines. We are excited toreach a new audience on Flipboard and facilitate deeper discussion about books across social media.”

Random House also publishes the Colophon, a Flipboard magazine covering publishing industry news, syndicates blogs such as the travel site Fodors.com and Word and Film, which examines the intersection of books, movies and television, and plans to create additional content for the platform.

###

About Random House LLC
Random House LLC is a Penguin Random House company based in the U.S. Penguin Random House (http://www.penguinrandomhouse.com/) is the world’s first truly global trade book publisher. It was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies, Random House and Penguin, with the parent companies owning 53% and 47%, respectively.  Penguin Random House comprises the adult and children’s fiction and nonfiction print and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand, and India, Penguin’s trade publishing activity in Asia and South Africa; Dorling Kindersley worldwide; and Random House’s companies in Spain, Mexico, Argentina, Uruguay, Colombia, and Chile. Penguin Random House employs more than 10,000 people globally across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually. Its publishing lists include more than 70 Nobel Prize laureates and hundreds of the world’s most widely read authors.

About Flipboard                                                                                                             Flipboard Flipboard is the world’s first social magazine, a single place to keep up with everything you care about and collect it in ways that reflect you. Inspired by the beauty and ease of print media, Flipboard is designed so you can easily flip through news from around the world or stories from right at home, helping people find the one thing that can inform, entertain or even inspire them every day. Start reading your magazine by downloading Flipboard atwww.flipboard.com.

Learn about new and innovative marketing techniques at the Digital Book World Marketing + Publishing Services Conference & Expo.

2 thoughts on “Random House Creates Game of Thrones Online Magazine to Promote Series

  1. Pingback: Faber Factory 2013 – Random House Creates Game of Thrones Online Magazine to Promote Series

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