Random House has put out a video of a handful of its heavy-hitting UK authors praising the publishing house. It’s part of an ongoing campaign from the big publisher to improve and, to some extent, explain its brand to the public.
“If I was a baseball player, I’d want to play for the New York Yankees. As a writer, therefore, I want to be with Random House because they’re the best,” said best-selling author of the Jack Reacher books Lee Child.
“What’s been really interesting is to discover how you actually distribute a book and that’s something that publishers — established publishers — can do and can do really well,” said E.L. James, best-selling author of the Fifty Shades of Grey series.
According to a recent report released by Digital Book World and Writer’s Digest, the most important thing to authors when it comes to choosing a publisher (or to self-publish) is wide distribution of a work.
Starting last summer, Random House put out a series of videos that explain what the publisher does well and how it adds value to the publishing process. In a world in which anyone can self-publish, publishers like Random House have struggled to explain to authors and the public how they add value to the publishing process. In a way, they’ve been in competition with self-publishing platforms and the concept of self-publishing in general — as well as their fellow publishers.