Random House Authors E.L. James, Lee Child and Others Send Love Letter to Publisher

Random House has put out a video of a handful of its heavy-hitting UK authors praising the publishing house. It’s part of an ongoing campaign from the big publisher to improve and, to some extent, explain its brand to the public.

“If I was a baseball player, I’d want to play for the New York Yankees. As a writer, therefore, I want to be with Random House because they’re the best,” said best-selling author of the Jack Reacher books Lee Child.

“What’s been really interesting is to discover how you actually distribute a book and that’s something that publishers — established publishers — can do and can do really well,” said E.L. James, best-selling author of the Fifty Shades of Grey series.

According to a recent report released by Digital Book World and Writer’s Digest, the most important thing to authors when it comes to choosing a publisher (or to self-publish) is wide distribution of a work.

Starting last summer, Random House put out a series of videos that explain what the publisher does well and how it adds value to the publishing process. In a world in which anyone can self-publish, publishers like Random House have struggled to explain to authors and the public how they add value to the publishing process. In a way, they’ve been in competition with self-publishing platforms and the concept of self-publishing in general — as well as their fellow publishers.

The rest of the videos can be found here. The above video, officially published by the YouTube feed of Random House UK, is the first from that division.

 

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