Publicity for Ebooks

PublicityStrategies for ebook publicity abound. Just last week author Candice Bushnell’s email was hacked and the first fifty pages of her work-in-progress is subsequently available online. While this instance of accidental ebook marketing should hardly be called a strategy; sharing content samples is a great way to entice readers.

Still, there isn’t one easy approach to effective ebook publicity. DBW Expert Publishing Blogger Mary Cummings acknowledges that ebook publicity is difficult.

All the more reason to follow the thoughtful advice she gleaned from publicist Lucinda Blumenfeld who has worked with Cummings on a number of digital-only projects for Diversion Books.

Cummings explains that the digital era has broadened opportunities for book publicity and that online PR is quite trustworthy. She advises authors and publishers alike to “think comprehensively from the start” and to be as authentic on social media platforms as you are in person.

Read more.

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The rest of the day’s top news:

Ebooks 31% of Trade Sales for Hachette in Q1 (PubLunch)
Lagardere Publishing Q1 sales were up 6.6%. And, that’s in large part due to the success of Hachette’s ebook sales. The company’s French division contributed to the strong first quarter, as well.

RosettaBooks and AARP to Publish Ebooks (DBW)
The publisher partnered with AARP “hoping to work on a wide range of topics with many different marketing models. As it is in so many other areas, AARP can emerge as a leader in ebook publishing,” RosettaBooks CEO Arthur Klebanoff told DBW.

Ebooks in Higher Circulation at University Libraries in China (Global Times)
As ebook lending increases, circulation of print books is down at China’s university libraries. While in the short-term this means some librarians are out of work, perhaps it’s an opportunity in the making.

Amazon Employees to Strike in Germany (Reuters)
Calling for terms similar to other retail and mail order works, the trade union Verdi prepared for a one-day strike.

Canadian Writer Union May Admit Self-Published Authors (Shelf Awareness)
The Writers’ Union of Canada will vote soon on whether or not to admit self-published authors. The union’s director has pointed out that “There are a lot of young writers who are sold on the idea of having that level of control over their careers, which has nothing to do with their success in traditional publishing.”

Digital Strategy Lessons from Pottermore (FutureBook)
Pottermore won this year’s Book Industry Award for digital strategy. And, publishers can learn from its successful e-commerce platform, pricing strategy, approach to DRM, and branding initiative.

Najafi Invests in Kid’s Reading App MeeGenius (PW)
The company’s become “a significant strategic shareholder of MeeGenius.” In March over 50 Random House titles became available via the app. And, MeeGenius aims to keep expanding its title offerings.

Publishers Focus on Direct Consumer Relationships (PubPerspectives)
Online book communities are increasingly important. Within two years, 90% of U.S. and UK publishers will host such communities, according to a study from Publishing Technology and Bowker.

Consumer Behavior Key for Publishers’ Success (PubPerspectives)
HarperCollins senior VP of consumer insight David Boyle, reflects on what he’s learned in his first months in the role, including “the importance of physical books to even the most hard-core digital consumers [and] the importance of book stores in discovery.”

Trends in Digital Book Discovery (Storify)
Yesterday’s DBW webcast Finding Books Without Borders: Discoverability in a Digital and Social World was full of tips and ideas on how authors and publishers are finding an audience online. This recap of the webcast features a few select insights.

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Image Credit: publicity sign via Shutterstock

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About DeannaUtroske

Deanna Utroske is the Content Producer at Digital Book World and an active member of New York Women in Communications, where she serves on the Integrated Marketing & Communications Committee. Previously, Deanna worked in the editorial office of Signs: Journal of Women in Culture and Society, a publication of the University of Chicago Press.


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