Some 34% of U.S. adults now own a tablet computer, like an iPad, Samsung Galaxy or Amazon Kindle Fire, according to the latest numbers from the Pew Internet & American Life Project.
The number of Americans acquiring tablets is exploding. Just a year ago, only 18% owned tablets, according to Pew. In May 2010, just a month after the release of the iPad, about 3% owned tablets. (See chart below.)
According to Pew, certain demographic groups are more likely to own tablets:
— Those living in households earning at least $75,000 per year (56%), compared with lower income brackets
— Adults ages 35-44 (49%), compared with younger and older adults
— College graduates (49%), compared with adults with lower levels of education
The explosive growth of tablet ownership makes it solidly the second-most popular mobile e-reading device in the country, after smartphones. A little over half of U.S. adults now own smartphones. According to Pew data from late 2012, about one in five Americans own a dedicated e-reader.