Penguin Random House Brings James Franco, Star Power to Gary Shteyngart’s New Book Trailer

Even as book marketing budgets at big publishers are stretched to get more productivity from less spend, houses like Penguin Random House don’t seem to be holding back for big authors.

The publisher has released a new book trailer for Gary Shteyngart’s upcoming memoir Little Failure (due out January 7) with very high production values and a star-studded cast: James Franco, Rashida Jones, Jonathan Franzen, Alex Karpovsky (of HBO’s Girls) and Sloane Crosley.

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