Penguin has launched a mobile bookstore division in the form of the Penguin Book Truck and the Penguin Book Pushcart, both of which will debut at Book Expo America this week in New York.
Penguin calls its mobile play “the perfect way to bring authors and books directly to readers.”
The truck and pushcart will start this week at Book Expo America but then will tour the U.S., popping up at literary events across the country this summer, including the American Library Association Conference in Chicago and “Tom Sawyer Day” at the Mark Twain house in Hartford, Conn.
The launch comes at a tumultuous time for Penguin. Should plans go as expected, Penguin and Random House will be one company sometime in the second half of this year. Some have speculated that Penguin Random House, as the new company will be called, will enter into the book-selling business, perhaps even with retail locations.
PENGUIN GROUP (USA) LAUNCHES THE PENGUIN BOOK TRUCK AND PUSHCART
Penguin Group (USA) announced today the launch of its first mobile bookstore: the Penguin Book Truck and the Penguin Book Pushcart. Inspired by the long tradition of the library book mobile and the recent popularity of food trucks, this mobile bookstore is the perfect way to bring authors and books directly to readers.
The Penguin Book Truck and Penguin Book Pushcart will make their debut on May 30th at New York’s Javits Center during the Book Expo of America. The Penguin Book Pushcart will be at the Delecorte Theater in New York City’s Central Park for performances at the 2013 season of Shakespeare in the Park. The Penguin Book Truck and Pushcart will also visit the American Library Association Conference in Chicago, “Tom Sawyer Day” at the Mark Twain house in Hartford, CT and numerous other bookstores, festivals, library events and author signings throughout the year. In October, in conjunction with the National Steinbeck Center’s kickoff of the 75th Anniversary of the publication of John Steinbeck’s Pulitzer Prize-winning The Grapes of Wrath, (published by Penguin) the Penguin Book Truck will travel West on Route 66 from Oklahoma to California, following the route of the fictional Joad Family and stopping at numerous museums, universities and historical sites along the way.
The Penguin Book Truck and Pushcart will stock books from all Penguin Group imprints and include a wide selection of titles by authors ranging from Patricia Cornwell to John Green, Elizabeth Gilbert to Khaled Hosseini, Nate Silver to Sylvia Day as well as Penguin Classics. The selection will also be customized for individual events.
Susan Petersen Kennedy, President of Penguin Group (USA), said: “We think the Penguin Book Truck and Pushcart will allow us to, directly and in partnership with bookstores, connect writers with readers and to spread the iconic Penguin brand in fun and exciting new ways. This will be a movable feast of today’s great books.”
Featuring Penguin’s iconic orange logo the Penguin Book Truck is 27 feet long with 96 linear feet of bookshelves on both sides. The truck is LED lit for nighttime events, has awnings to protect shoppers from the elements, and café tables and chairs where browsers can sit and authors can sign books.
The Penguin Book Pushcart is inspired by the design of the classic New York City hotdog cart. It will be transported by the Penguin Book Truck to various locations including bookstores, parks, beaches, sidewalks in shopping districts, summer theaters, and green markets.
To learn more, view photos and follow the schedule of the Penguin Book Truck and Pushcart, you can visit them online at www.penguinbooktruck.com or follow them on twitter @PenguinBookTruck or on facebook at www.facebook.com/PenguinBookTruck.
About Penguin Group (USA)
Penguin Group (USA) Inc. is the U.S. member of the internationally renowned Penguin Group. Penguin Group (USA) is one of the leading U.S. adult and children’s trade book publishers, owning a wide range of imprints and trademarks, including Viking, G. P. Putnam’s Sons, The Penguin Press, Riverhead Books, Dutton, Penguin Books, Berkley Books, Gotham Books, Portfolio, New American Library, Plume, Tarcher, Philomel, Grosset & Dunlap, Puffin, and Frederick Warne, among others. The Penguin Group (www.penguin.com) is part of Pearson plc, the international media company.