Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.
By Beth Bacon
Just about every parent in the US has heard about the importance of regular reading with young children. Only one–third of parents with kids age eight and younger, however, make nightly reading a habit, according to a survey conducted by Harris Interactive and sponsored by Reading Is Fundamental (RIF) and Macy’s.
“Bedtime stories build the foundation for future achievement,” said Carol H. Rasco, president and CEO of Reading Is Fundamental. Many sources of research show that daily reading at an early age can help build brain pathways, stimulate language development, enrich vocabularies, and lengthen attention spans.
Devices such as video games, the internet, and television compete with books, both digital and printed, reducing the time children and parents read together.
• 87% of parents say they currently read bedtime stories with their children, but only 33% read bedtime stories daily with their children.
• Children of families with an annual household income below $35,000 are more likely to watch TV (40%) than read books (35%).
Printed versus digital book use:
• 76% of parents of children age eight and younger prefer printed books.
• 20% of parents who read both digital and printed books to their children prefer printed books.
• 17% of parents use a combination of printed and e-books.
Macy’s, one of the survey’s sponsors, donates books to children in need through RIF. This summer, the retailer will be distributing its 10 millionth free book.
Image of family reading via Shutterstock.