Publishers looking to push the boundaries of what we consider a reading experience today might want to take a page out of AMC’s playbook.
The cable network offers fans of its hit shows “The Walking Dead” and “Breaking Bad” the ability to interact with the shows on tablets and smartphones as new episodes are premiering. AMC encourages more engagement with its shows before, during and after they air.
While many book publishers have created reading experiences that have mobile device companions – like Penguin Random House’s Night Film by Marisha Pessl – they may not be capturing readers’ attention at the right time and in the right way.
Related: For more innovative digital publishing, look to the Digital Book Awards. Now accepting entries!
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The rest of the day’s top news:
New Kindle App for iOS 7 (DBW)
The updated app has something called “Collections,” which is a new feature that will allow users to organize their content. More details.
Kindle’s International Clues (The Digital Reader)
The Kindle store now supports 34 languages, more than ever. The additions of languages like Swedish, Dutch and Danish could give clues as to Amazon’s expansion plans.
Kobo Snags Amazon Exec for International Expansion (DBW)
Kobo has hired Sean Foy, among several other executives, to help build its international business. Prior to Kobo, Foy was head of operations for Kindle in Europe.
New Tax Rules to Level Playing Field in European Ebook Market? (The Digital Reader)
According to new European Union tax rules, online retailers will soon have to collect value-added tax (VAT) on the sale of digital goods based on where the buyer lives rather than where the retailer is based. Luxembourg, with its famously low VAT will likely no longer be the hot place for companies like Amazon and Kobo to headquarter their European operations.
New Ebook Store in India (The Mobile Indian)
Indian mobile network operator Aircel has launched BookMate, an ebook store for mobile and desktop devices. The company’s chief marketing officer cited an Indian market where ebook sales are rising “exponentially” as reason for the launch.
Libboo: Pay What You Want (DBW)
Book marketing start-up Libboo has a new pricing model that frugal publishers should find enticing: Pay what you want. While this idea isn’t new to media in general (see: Radiohead) or even books (see: StoryBundle), we’ve never heard of it being applied to business-to-business vendors.
Copia Partners to Reach College Store Customers (DBW)
Educational technology start-up Copia has partnered with Neebo (formerly Nebraska Book Company) to power the Neebo Student Network, a holistic digital learning platform, including virtual classrooms and online communities.
New Penguin Random House Fulfillment Team (PW)
Penguin Random House has announced a new fulfillment network management team, but day-to-day operations for each half’s established fulfillment operations will stay the same for now. The integration of the world’s two largest publishers, merged earlier this year, will likely be a long process.
Livrada Partners to Sell Books Before Events (Good E Reader)
In-store ebook sales vendor Livrada has formed a partnership with a book events company to enable book event attendees to buy print or ebooks as they buy a ticket for an event.
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