Kobo has released two new video advertisements to promote its devices for Mother’s Day.
The first is a 60-second spot that promotes a mother reading to her children (print books) and then implores the viewer to give the gift of reading back:
The second is less connected to Mother’s Day and appeals to those who love reading above all else:
This is not Kobo’s first foray into video advertising. For Father’s Day last year, Kobo released a series of commercials focused on things dads say. See them here.
See more Kobo video promotions on the company’s official YouTube channel here.