Related: The future of higher education on display at Making Information Pay for Higher Education at Digital Book World 2014. Full schedule.
ClickBank Offers First B2B Platform For Online Education Market
ClickBank expansion serves rapidly growing Massive Open Online Courses (MOOCs) and self-publishing market; tech-enthusiast Chris Pirillo first to use new B2B tools
ClickBank, a leading digital platform company, today announces the first B2B platform for the rapidly growing online education market, often referred to as Massive Open Online Courses (MOOCs). The B2B platform for online education is part of a larger digital platform expansion that also gives education-oriented self-publishers an opportunity to strategically grow their online business through ClickBank.
“Courseware companies have had to rely on limited payment, data analytics, and demand generation tools to scale their online business,” said Matt Hulett, who was appointed to CEO of ClickBank earlier this year. “We believe it’s time they have a complete yet customizable set of business optimization tools and flexible payment systems that are designed with courseware companies and educational-oriented entrepreneurs in mind.”
ClickBank offers comprehensive e-commerce solutions that tap one of the largest affiliated networks in the world, giving courseware companies a way to quickly reach customers and generate revenues. ClickBank’s flexible payment systems include one-time billings, full-site-access subscriptions, and the just released program-specific subscriptions for personalized training and webinars. This means courseware companies that have relied on a one-size-fits-all subscription model offered through traditional e-commerce platforms can now use ClickBank to find the best payment model to fit the needs of their online business.
“We believe that educators and experts are the entrepreneurs of the future,” said Hulett. “We’re proud to launch a B2B platform specifically for online education, and we will continue to make strategic investments that help them succeed in the future including more partnerships like that of Chris Pirillo U.”
Tech-enthusiast Chris Pirillo Taps ClickBank’s Expanded Digital Platform
The first to tap ClickBank’s expanded digital platform for online education and self-publishing is respected tech-enthusiast, Chris Pirillo. Pirillo has provided tech-advice to millions of people through multiple online channels since 1996, and will be a featured guest at the third annual ClickBank Exchange in Las Vegas on January 15.
Today, ClickBank and Pirillo launched Chris Pirillo U (CPU), the first independent e-learning platform backed by ClickBank that features dozens of MOOCs from several top courseware companies – all handpicked by Pirillo. Now, the millions of Pirillo fans have a trusted destination to easily find a growing library of online courses in areas of technology, entrepreneurship and business.
“Learning doesn’t have to stop once you graduate thanks to the emergence of online courses,” said Pirillo. “But not all MOOCs are created equal, which is why I’m working with ClickBank to help my fan base find the best educational programs currently available online.”
ClickBank’s expanded digital platform provides Pirillo with a complete end-to-end system to manage payment processing, demand generation, data analytics and business development. And a specialized endorsement deal only available through ClickBank, Pirillo has already backed more than 70 MOOCs and training courses at from the top online educational entrepreneurs such as SimonSezIT.com, Mammoth Interactive and The Bryant Advantage.
“Entrepreneurs like myself value the benefits of reaching such a coveted audience as that which Pirillo can draw in,” said Simon Calder, Founder of SimonSezIT.com. ”Thanks to ClickBank, we have an opportunity to tap into another strong revenue stream for our business. ClickBank offers my business the ability to own my direct customer relationships, powerful e-commerce business tools and unique customer reach that I cannot get anywhere else.”
ClickBank inspires. With our digital platform that offers a compelling suite of tools, we have helped more than 100,000 people create, manage and sell e-books, audio tracks, videos and more through dedicated websites. Collectively, platform users have built a portfolio of over 60,000 digital products across thousands of niches—from getting in shape to decorating cakes to starting your own business. With the goal of helping 1 million people achieve their financial goals, ClickBank is consistently ranked as one of the most highly trafficked sites on the web, generating about 30,000 digital transactions a day across 190 countries.