Mobile reading in on the rise and data out today suggests that more consumers will be reading on tablet-sized devices. 24% of Americans surveyed have an e-reader and 35% have a tablet device, according to the latest report from The Pew Research Center’s Internet Project.
“Mobile connectivity continues to grow and its impact is much broader than business stories about which computer makers are selling the most units,” Kristen Purcell, Associate Director of the Pew Research Center’s Internet Project, noted. “We see mobile connectivity affecting everything from the way people get news and learn to the way they take care of their health and the way they share their lives through social media. It’s been a rapid, broad reaching change that will likely continue for some time.”
The full report is here.