NetGalley Reaches 100,000 Users, Bolsters Team

Related: Traditional Media Transitioning to Digital Review Copies

[Press Release]

Firebrand and NetGalley Announce New Hires, Growth Milestone

Firebrand Technologies, a leading provider of publishing solutions and services—including digital galley provider NetGalley—today announced several key appointments.

Steve Rutberg joins Firebrand as Director of Marketing and Sales. Steve’s management background in marketing and sales of scholarly books, textbooks, and digital products includes positions at WoltersKluwer Health, Taylor & Francis, Lawrence Erlbaum Associates, Prentice Hall, and McGraw-Hill. As a former client of Firebrand, Steve brings a publisher’s perspective to the team and will be responsible for evangelizing the benefits of Firebrand offerings and crafting integrated plans for clients.

Firebrand also welcomes Annie Johnston to the Content Services team as Content Services Specialist. Annie is formerly the Digital Content Manager at Independent Publishers Group where she managed the IPG Digital program. She will be working directly with Firebrand ebook distribution clients and partners to ensure the highest level of customer service and seamless flow of content from Publisher to Reader.

NetGalley welcomes Stuart Evers to the role of UK Community Manager, based in London. A former bookseller and editor, Stuart will be responsible for liaison, training, support and consultation with the growing number of UK-based publishers who are utilizing NetGalley, as well as growing NetGalley’s UK reader community.

NetGalley also welcomes Steve Manes to the development team, a key addition to support the service as new features are added. Steve comes to NetGalley from The Children’s Health Fund where he built and managed electronic health records software and oversaw Drupal deployment for 27 child health programs.

In another growth milestone, the NetGalley professional reader community recently reached 100,000 members. “The steady growth and enthusiastic engagement of our member community is gratifying,” said Susan Ruszala, NetGalley’s President. “With new staff in place to support the re-launched site, we’re looking forward to servicing this community in smarter and more meaningful ways in 2013.”

The NetGalley site re-launched in October 2012, with a top-to-bottom redesign, a new algorithm for publishers to better connect with members, improved reading options for Kindle, and a new Knowledge Base to support users.


About Firebrand Technologies
Firebrand Technologies ( provides steadfast leadership and seamless information flow throughout the publishing process. Firebrand’s Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing and sales; our Eloquence Metadata Services are the fastest, most accurate and cost-effective way to implement ONIX. With Content Services, publishers manage, store, convert and distribute final book content for discovery and sales. NetGalley delivers digital galleys to professional readers; our Ecommerce Solutions help deliver direct-to-consumer sales and landing pages.


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