Over half of Americans now own a smartphone, according to the latest research from the Pew Internet & American Life Project, which has been tracking U.S. smartphone ownership since 2011.
In 2011, about a third of Americans own smartphones. Today, 56% do, up from 46% a year ago. Men are more likely to own a smartphone than women and younger Americans are far more likely to own one than older Americans. About 80% of Americans 18-to-34 own one whereas only 18% of those over 65 own one.
Smartphones are increasingly becoming the battlefield on which the ebook retail wars are being fought. Samsung has started to move more aggressively into selling ebooks with its Readers Hub which is currently only available on the Samsung Galaxy S4 smartphone. Oyster, an ebook subscription start-up, is focusing its efforts on mobile. Many Digital Book World readers read on their phones, including Kobo’s head of content Michael Tamblyn, who reads exclusively on his iPhone.
Read the full Pew report here.