In the past few months, Barnes & Noble has instituted a series of aggressive discounts and giveaways on Nook devices and digital content, including:
Many of these promotions were launched after it came to light that Barnes & Noble had a very disappointing holiday quarter selling Nook devices and ebooks.
Barnes & Noble Introduces NOOK Book™ Two-for-One Weekends: Buy One NOOK Book Get One Free, In-Store Only
Every Weekend Customers can Buy One NOOK Book from a Select List of Bestselling Titles and Instantly Get One Free at the Register
New York, New York – May 2, 2013 – NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today introduced NOOK Book Two-for-One Weekends, a special, in-store only, ‘Buy One Get One Free’ offer on a select list of popular, bestselling eBooks. Starting the weekend of May 4-5 and running every Saturday and Sunday thereafter, customers visiting any Barnes & Noble store can purchase one qualifying NOOK Book from a list of 20 titles and then select another title from that list for free. Customers can choose from a new selection of eBooks every weekend. For additional details visit one of the nearly 700 Barnes & Noble stores nationwide or go to www.nook.com/bogo.
This weekend’s list of bestselling NOOK Books features new and perennial favorites including The Life of Pi by Yann Martel, Bossypants by Tina Fey, The Silver Linings Playbook by Matthew Quick and Francona: The Red Sox Years by Terry Francona. Also included are popular children’s books like Percy Jackson and the Lightning Thief by Rick Riordan and Dream Big, Little Pig from Kristi Yamaguchi, as well other great reads for adults like Along Came a Spider by James Patterson and Killing Lincoln by Bill O’Reilly. The list changes weekly and can be accessed at NOOK.com/bogo.
To take advantage of this special weekend offer, customers can go to any register at a Barnes & Noble store, purchase one of the 20 qualifying bestselling NOOK Book titles and then select another title from that list for free. The customer’s store receipt will feature two access codes that they can redeem for their purchased and free eBooks at BN.com/redeem. Customers may choose to receive their access codes via email as well.
NOOK Books that are a part of this fantastic offer, along with the more than 3 million other NOOK Books available, can be read on the award-winning NOOK line of devices, including the critically acclaimed NOOK® HD and NOOK® HD+, and through NOOK® for Web, which gives readers instant access to NOOK Books from any web browser. NOOK Books can also be read through a range of free NOOK reading apps, available for Windows 8, iPad™, iPhone®, Android, Mac® and PC, and can be downloaded at BN.com/freenookapps.
For the very best reading and tablet experience available, customers should check out NOOK HD and NOOK HD+, which feature millions of books, apps, movies, TV shows, magazines and more. These 7-and 9-inch tablets are lightweight but feature high definition screens to deliver text, graphics and video with stunning clarity so every book, magazine, movie and app looks better than ever before. Add new family-friendly features like NOOK Profiles™, a personalized experience that instantly transforms the device in hand to any family member’s very own tablet, and you have the very best reading and entertainment tablets for the whole family to share.
For more information on NOOK Book Two-for-One Weekends, or NOOK HD and NOOK HD+, customers can click on NOOK.com/bogo or visit the NOOK Digital Shops and displays in any of Barnes & Noble’s nearly 700 bookstores nationwide.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 677 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store™ (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 678 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is one of only 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
NOOK®, NOOK Store™, NOOK Video™, NOOK Video Apps™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.
Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (www.facebook.com/barnesandnoble) and YouTube (www.youtube.com/barnesandnoble).
About NOOK Media LLC
NOOK reading and entertainment products make it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to the expansive NOOK Store™ of more than 3 million digital books, plus periodicals, comics, apps, movies and TV shows, and the ability to enjoy content across a wide array of popular devices through free NOOK Reading Apps™ and NOOK Video apps, available at www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products are available in the United Kingdom through www.nook.co.uk and leading retailers.