Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.
Next week we’ll begin the first offering of the DBW U course Metadata and the Future of Publishing. Preparing and instructing this and the previous three online courses in this DBW U metadata series has only furthered my understanding of the importance of metadata in 21st century publishing. Our students have been representative of the broad scope of today’s publishing professionals — including authors, small publishers, publishers focusing on specific needs, such as teaching and education, to broader trade publishers and vendors.
The continued move into a virtual marketplace and the rapid acceptance of digital content puts metadata front and center in bookselling. How well we describe books to readers through the use of metadata and how efficiently and consistently we manage metadata in business-to-business and business-to-consumer transactions represents a strong business advantage in 21st century bookselling.
The increasing volume of publishing output (in part created by multiple digital iterations of the same content), and new publishing partners in the digital space present challenges in maintaining consistent metadata quality and distributing metadata at the speed of business over the entire lifecycle of a book.
As an industry, we are still evolving in the development of metadata standards that fully express our product and business needs, and perhaps more importantly, in building industry consensus and knowledge about how to create and use metadata effectively in the virtual marketplace.
I look forward to working with students to explore where we, as an industry, go from here in our next class and in each new session of the three other classes in the DBW U metadata series. I hope you’ll join us in learning how to use metadata in the continued promotion of books and reading in the 21st century.
Metadata and the Future of Publishing with Renée Register begins October 21 and space is limited.
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