Lessons for Publishing From Fashion Industry

fashionPublishers: Strut your stuff. According to a panel last week at Book Expo America, there’s a lot book publishers can learn from the fashion industry when it comes to engaging fans and customers.
 
Here are some highlights:
 
— Vine, the popular short-form video app, can be used to share snippets of content from author events.
— “Flock to unlock” campaigns where Twitter followers are offered a special deal – say, a free piece of content – but only if a certain minimum number of people take advantage of the offer.
— Twitter exclusives, or “Twixclusives,” where something of value is only available to a company’s (or author’s) Twitter following.
 
Read more.


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The rest of the day’s top news:

DOJ/Apple: Penguin’s ‘Winnie-the-Pooh’ Defense (NPR)
Why did Penguin do business with Apple in 2010? Because Winnie-the-Pooh books looked better on iPads, said CEO David Shanks. That’s an oversimplification. Read the story. Related: Shanks’ Perfect Product Placement.
 
DOJ/Apple: Wiley Resists Apple (Pub Lunch)
One interesting revelation in court yesterday was that Wiley resisted Apple’s call to do business with it and accept the now infamous “most-favored nation” clause that would require it to have the same contracts with all the other retailers as it had with Apple.
 
Apple: U.S. iPhone Sales Blocked (WSJ)
A U.S. court has ruled that Apple has infringed on some of Samsung’s patents and is blocking the sale of certain iPhone and iPad products in the U.S. This is a reversal from a recent case that Apple won against Samsung – winning over $1 billion in the process. Apple has vowed to appeal.
 
Diversion Partners With Literary Agency Gersh on Ebook Imprint (DBW)
Digital start-up publisher Diversion Books has partnered with talent agency Gersh on an ebook imprint. The move is a first for Gersh but Diversion has been helping non-book publishing entities launch ebook businesses for a while.
 
The Next Generation of Digital Comics (DBW)
That’s what DC Entertainment hopes it has on its hands with DC2 and DC2 Multiverse. The former is a scheme to add “dynamic artwork” to digital comic panes to make them more interactive and engaging. The latter is a sort of “choose your own adventure” for the 21st century.
 
France: Amazon Is a ‘Destroyer of Bookshops’ (Telegraph)
France’s cultural minister launched a wide-ranging attack against Amazon and its position in the book business and said that the country was mulling taking certain actions – like making free shipping schemes like Amazon Prime illegal. It has already announced a €9 million ($11.76 million) fund in partnership with French publishers to help indie bookstores.
 
UK: We Want Some, Too (Guardian)
Head of the UK’s Booksellers Association says that UK bookshops are closing at a rate of one a week and blames Amazon. He is looking for the UK government to take similar action to what the French government is doing.
 
Ebooks More Profitable Than Print at HarperCollins (Pub Lunch)
Under its new post-agency pricing scheme HarperCollins has revealed to investors that ebooks are actually a more profitable proposition for it than print books.
 
U.S. Ebook Market to Be Bigger Than Print Book Market by 2017? (paidContent)
So says consulting and accounting firm PwC. The prediction doesn’t call for the U.S. trade book market to grow by much overall. Print declines will be offset by ebook increases.

Ebooks Licensed or Sold? (Library Journal)
According to Library Journal, publishers are trying to have their cake and eat it too when it comes to ebooks. Librarians want publishers to pick a side.
 
BookFilter: Building a Better Mouse Trap (DBW)
BookFilter is yet another book discovery start-up that promises to do better than the others. Problem is, most readers don’t really have a book discovery problem. It’s a better mouse trap in a world where mice aren’t really that big a problem.
 
Elsevier Upgrades STM Portal (DBW)
STM publisher Elsevier has upgraded the way that its users can search its content, including adding mobile features.
 

 

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Image Credit: fashion image via Shutterstock
 
 

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