Kobo Launches Transmedia Experience to Promote Dan Brown’s Inferno Ebook

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[Press Release]

KOBO CHALLENGES READERS TO DIVE INTO DANTE’S INFERNO WITH EXPERIENTIAL CONTEST ‘THE DESCENT’ FOR A CHANCE TO WIN $5,000
Contest heats up the much-anticipated launch of best-selling author Dan Brown’s thriller ‘Inferno’

Kobo, a global leader in eReading, today launched The Descent, a first-of–its-kind experiential contest for booklovers and gamers alike. The three-week contest leads up to the much-anticipated May 14 launch of best-selling author Dan Brown’s newest thriller, Inferno.

WANT TO GO ON A HUNT?
Kicking off today, Readers have the opportunity to channel their inner “Robert Langdon” to solve puzzles by gathering clues found in three original short stories authored by J.F. Penn, available free of charge at the Kobo bookstore. A new short story will be released weekly over three weeks. There’s more than meets the eye for players who accept ‘The Descent’ challenge, as they are taken beyond the books to collect additional clues online that will be needed to decode the mystery. The first player to successfully solve the mystery will win a single $5,000 CAD cash prize and a Kobo Glo eReader signed by Dan Brown.

“We are excited to launch ‘The Descent’ and bring Dante’s Inferno to life for our readers,” said Mark Lefebvre, Director of Self-Publishing and Author Relations, Kobo. “Blockbuster novels, such as Dan Brown’s The Da Vinci Code, have always transported readers’ imaginations to new places. We’ve partnered on this exciting project with a great voice in fiction, J.F. Penn, to take that idea to a whole new level. People will be swept into a chilling world to uncover an amazing and complex mystery inspired by Dante’s Inferno.”

Kobo worked with Kobo Writing Life author J.F. Penn to create the original short stories. Penn is a London-based thriller author who has traveled the world to learn about religion and psychology. Her studies provide the foundation for her historically based, yet modern thrillers, including the free eBooks on which ‘The Descent’ contest is based.

“I’m really excited to partner with Kobo on this imaginative contest,” said J.F. Penn, author. “As a reader, I’ve studied Dante and I’m a huge fan of Dan Brown. As an author, this is a fantastic new way to connect with readers and bring the stories to life. This game will drive readers to read more closely, but it will also encourage them to explore beyond the pages.”

The first short story, Sins of Temptation, is now available and can be read with a Kobo eReader or any of the company’s free apps:

When the mutilated corpse of a wealthy author is found within the grounds of a stately home, the police officer sent to investigate finds a curious diary amongst the occult objects that dominate the scene. Will he uncover the author’s secret at the ruined chapel that lies across the wasteland, and does he really want to pay the price of such knowledge?

Throughout the contest, additional clues and guidance will be given to players through Kobo’s social media channels, which will help them solve the puzzle. Players can also follow #KoboDescent on Twitter.

‘The Descent’ contest is open to residents of the U.S., Canada (excluding Québec) and the United Kingdom, and runs from April 25 to May 14, 2013. No purchase necessary.

For more information and full contest terms & conditions, please visit: www.kobo.com/thedescent

For more information about author J.F. Penn, please visit: www.JFPenn.com
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About Kobo Inc.
Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 3.4-million eBooks, magazines and newspapers to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. From its Family of eReaders, which includes the Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Arc, and Kobo Aura HD, to its free, top-ranked eReading applications for Apple®, BlackBerry®, Android®, and Windows® products, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.

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