Kobo Has New Chief Marketing Officer, Launches Blackberry 10 App
Colin Bettam will be Kobo’s new chief marketing officer. He was formerly the vice president of marketing at LG Electronics.
The appointment by Kobo of a new CMO signals the company’s growth and need for a more senior level executive to oversee marketing.
“Colin is not replacing anyone. His role is a natural evolution of, and alignment to, Kobo’s international growth,” a spokesperson told Digital Book World.
Kobo Appoints Former LG Electronics Marketing Executive Colin Bettam as its Chief Marketing Officer
Kobo, a global leader in eReading, today announced the appointment of former LG Electronics VP of Marketing Colin Bettam to the role of Chief Marketing Officer. Bettam joins Kobo with more than 20 years of marketing experience and a proven track record of success across a broad range of industries including media, technology, consumer packaged goods, and food services.
Reporting to CEO Mike Serbinis, Bettam will be responsible for building and expanding the Kobo brand internationally through comprehensive strategies across multiple disciplines, including marketing, brand and advertising, marketing communications, public relations, events, sponsorship, and corporate social responsibility. Kobo recently launched two international ad campaigns: the Gift of Reading celebrating Moms for Mother’s Day, and Reader’s Passion recognizing the most passionate Readers who make reading a part of their daily lives. Bettam will be instrumental in building on these campaigns as well as furthering the overall Kobo brand as the company continues its international expansion with countries like India, Russia and Philippines expected to launch this year.
Prior to joining Kobo, Bettam was the VP of Marketing at LG Electronics, where he oversaw a multidisciplinary marketing team responsible for four business groups: mobile, home electronics, home appliances, and business solutions. He played a key role in consolidating the brand positioning across all consumer categories under the “Life’s Good” banner, differentiating the company from its competitors. While at LG, he formed strategic partnerships, including a long-term, multi-pronged activation platform with the National Hockey League. Prior to his role at LG, Bettam held senior marketing roles at Coors Brewing Company, where he drove double-digit growth for seven consecutive years, as well as XM Satellite Radio and McCain Foods.
“Kobo is experiencing tremendous growth around the world and continues to reach the most passionate Readers through strong bookseller and retail partnerships as well as large-scale brand campaigns,” said Mike Serbinis, CEO, Kobo. “We welcome Colin to the team and look forward to working with him on taking Kobo’s brand to the next level to engage those people who truly make Reading a priority in their lives.”
“Kobo differentiates itself from the competition by putting Readers first, and I’m thrilled to be joining the team to continue cultivating the love of reading around the world through brand initiatives that truly speaks to them,” said Colin Bettam, CMO, Kobo. “Kobo has proven itself as a global strength in eReading, and positioning it as the best solution for the most passionate Readers continues to be a top priority.”
About Kobo Inc.
Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 3.5-million eBooks, magazines and newspapers to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. From its Family of eReaders, which includes the Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Arc, and Kobo Aura HD, to its free, top-ranked eReading applications for Apple®, BlackBerry®, Android®, and Windows® products, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. www.kobo.com
KOBO EREADING APP NOW AVAILABLE FOR BLACKBERRY 10 SMARTPHONES
Kobo’s free, top-ranked eReading application brings more than 3.5 million books, with its superior, customizable reading experience, to BlackBerry 10 smartphone customers
Kobo, a global leader in eReading, today announced that its free, award-winning eReading application is available for BlackBerry® Z10 and BlackBerry® Q10 smartphone customers. The app will enable Readers on-the-go to carry, browse and shop the more than 3.5-million books sold on Kobo’s eBookstore, as well as the ability to automatically sync their library across any device they own.
“The Kobo app creates the ideal reading experience for BlackBerry smartphone customers who want to be able to consume books wherever they are and whenever they want,” said Wayne White, EVP of Devices, Kobo. “Readers will be able to manage their library and pick up right where they left off, all on their smartphone.”
For the past three years, Kobo and BlackBerry® have successfully developed eReading apps for BlackBerry customers. Kobo’s eReading app enables Readers to easily organize their library and create custom bookshelves, search within a book, highlight text and take notes within the eBook experience, and rate and review books in addition to checking out what other Readers have to say.
BlackBerry 10 smartphone customers who download the Kobo app will receive Forbes.com blogger Jessica Hagy’s How to be Interesting After you Graduate. After Hagy’s “How to be Interesting” post on Forbes.com went viral, attracting more than 1.4 million viewers, Hagy captured her ideas in this quirky book about how to stand out from the crowd. The book, exclusive to Kobo, will be automatically loaded to a customer’s account upon download of the Kobo app.
Customers will also enjoy one of the newest Keep Moving Projects, Neil Gaiman’s A Calendar Of Tales, through the Kobo eReading app for free on BlackBerry 10.
The Kobo application includes:
· Browse and shop more than 3.5 million eBooks
· Automatically sync your library across all of your devices, picking up where you left off
· Customize your reading experience with font styles and a day/night mode option
· Reading Life™ allows you to track your reading habits over time with personal stats and earn awards for reading
· Sharing with friends on Facebook
“BlackBerry 10 is designed to enable customers to access and enjoy content in a way that’s fast and convenient,” said Martyn Mallick, VP of Global Alliances and Business Development at BlackBerry. “The Kobo app further supports the BlackBerry 10 customer experience by connecting people to their content wherever they are and we are excited to work with Kobo to bring their eReading app to BlackBerry 10 customers.”
The Kobo eReading app is now available for download on the BlackBerry® World™ storefront at: http://appworld.blackberry.com/webstore/content/31507993
About Kobo Inc.
Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 3.5-million eBooks, magazines and newspapers to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. From its Family of eReaders, which includes the Kobo Touch™, Kobo Mini, Kobo Glo and Kobo Arc, to its free, top-ranked eReading applications for Apple®, BlackBerry®, Android®, and Windows® products, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit www.kobo.com.
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