Julie Blattberg Joins Open Road as Executive Director, Consumer Engagement

[Press Release]

Open Road Integrated Media Names Julie Blattberg Executive Director, Consumer Engagement

Veteran Marketing Executive Will Oversee Marketing Content Syndication and Partnerships,
Newsletters, ORIM Social Media, and Conferences

Blattberg Brings More than 15 Years of Content Experience to Open Road

(New York, NY—September 12, 2013) Open Road Integrated Media, (www.openroadmedia.com), a digital publisher and multimedia content company, announced today that Julie Blattberghas been named to the newly created position of Executive Director, Consumer Engagement. Blattberg, most recently Director of Marketing Content for HarperCollins Publishers, has more than 15years of experience in both marketing and editorial content creation. She will oversee newsletters, ORIM social media, conferences, and marketing content syndication and partnerships. She starts on October 1 and will report to Rachel Chou.

Rachel Chou, Open Road’s Chief Marketing Officer, said, “Julie has a proven track record in marketing, editorial, and the social media space, and we’re thrilled to add her to our expanding marketing team.”
Julie Blattberg said, “I have such respect for the company that Jane Friedman has built. Open Road is a true 21st-century publisher, at the crossroads of content and technology, and I’m so excited to be part of the innovative marketing team that Rachel Chou is leading.”

Blattberg brings a wide range of experience to Open Road. She was most recently Director of Marketing Content for HarperCollins, where she developed engaging content for social media, email newsletters, and other communication channels; strategic opportunities to promote books and authors; best practices for marketing metadata; and digital products that capitalize on author- and consumer-generated content.

She was previously Director of Managing Editorial for Disney Publishing Worldwide. Prior to Disney, she served in a variety of managing editorial and marketing posts at HarperCollins, including Managing Editor in the children’s division, and atHarperPaperbacks, a former mass market imprint, she was a Marketing Manager and an Associate Managing Editor. She also served as Managing Editor of Paperbacks for Pocket Books at Simon & Schuster.

About Open Road Integrated Media
Open Road Integrated Media is a digital publisher and multimedia content company. Open Road creates connections between authors and their audiences by marketing its ebooks through a new proprietary online platform, which uses premium video content and social media. Open Road has published ebooks from legendary authors including William Styron, Pat Conroy, Alice Walker, James Jones and Virginia Hamilton.


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