Grupo Nelson sells out ‘GLO’ at product launch
Thomas Nelson imprint releases Spanish version of interactive digital Bible
In a revolutionary leap into the digital publishing world, last week Grupo Nelson launched the Spanish version of “GLO,” an interactive Bible tool. Almost immediately, the product sold out, a first for the Thomas Nelson Spanish imprint. A second printing of the boxed product is already underway to secure replenishment.
In partnership with Immersion Digital—creators of “GLO”—Grupo Nelson published the only digital all-in-one Scriptural guide for the Spanish market. In addition to being a Bible and an atlas, “GLO” features historical articles and a collection of high-definition photos, virtual tours, videos and documentaries for readers who want to plunge deeper into God’s Word.
In 2010, Zondervan released the English version of “GLO” which later received the Bible of the Year award by the Evangelical Christian Publishers Association (ECPA). This was the first interactive digital Bible to ever win in this category.
“I am very pleased that we were able to partner with Immersion Digital to bring ‘GLO’ to a whole new audience of Bible engagers” said vice president and publisher of Grupo Nelson, Larry Downs. “We believe that we now have a platform to reach multiple generations with the truth of God’s Word as we bring it to life with the different types of interactive medias.”
The “GLO” Bible contains more than 7,500 encyclopedia articles, 2,300 high-resolution photos, approximately 500 virtual tours visiting ancient Biblical sites, 140 maps that guide you through the Holy Land and much more. “GLO” also offers five Biblical translations for the reader to choose from. With a single click, texts, photos or videos can be posted and shared via social media.
“Zondervan took a smart, strategic risk when they originally launched the English version of ‘GLO’ in 2010,” said Mark Schoenwald, President and CEO of HarperCollins Christian Publishing. HarperCollins Christian Publishing is comprised of both the Thomas Nelson and Zondervan publishing groups. “The company discovered a consumer need. Grupo Nelson realized that the Spanish Bible market also had shown a digital shift and partnering with Immersion Digital ensured that we would be the first to meet the consumer demand. I am proud of this team for their execution of the Spanish ‘GLO’ launch.”
Nelson Saba, CEO of Immersion Digital commented, “Two entire generations have been born in a digital world and favor digital media over any other… We really felt that the time was right to create a digital Bible such as ‘GLO,’ designed for them, that would connect with this generation…. [GLO] is the Bible re-imagined for a digital world.”
The original launch for Spanish “GLO” is for Personal Computers using a Windows based system. In the following months, “GLO” will be available for Mac and iOS devices.
For more information, please visit the “GLO” official website, http://bibliaGlo.com.
Grupo Nelson is the Spanish division of Thomas Nelson Inc., and a world leading provider of Christian content. Grupo Nelson publishes and distributes Bibles and best-selling books that emphasize Christian inspiration in business, culture, fiction and family-value themes. The company distributes product in more than 100 countries. For more information, please visit www.gruponelson.com.
About HarperCollins Christian Publishing: HarperCollins Christian Publishing is comprised of both Thomas Nelson Inc. and Zondervan. The two publishing groups provide bestselling Bibles, inspirational books, academic resources, curriculum, audio and digital content and live events for the Christian market space. HarperCollins Christian Publishing is committed to meeting the needs of its consumers with resources that honor God and inspire the world. For more information please visit www.harpercollinschristian.com.
About Immersion Digital
Immersion Digital is a technology and media company founded in 2008. Its flagship product, Glo, is an interactive Bible that brings God’s Word to life through HD video, images, animations, maps, reading plans, 360-degree virtual tours and more. Chairman Phil Chen and CEO Nelson Saba (founder of Visual Book Productions, the creator of iLumina) share a vision to create immersive experiences that are relevant and engaging to this digital age. For more information please visit http://www.globible.com/press/.