HarperCollins Partners With Discovery Channel to Find Mystery Readers

Related: Finding and Selling to Non-Book Book Audiences

[Press Email]

So you are a mystery fan, but what kind of mystery fan are you? Wonder no longer! HarperCollins and Investigation Discovery Channel have teamed up to launch a marketing partnership that determines what shows you should be setting your DVR to and what books are worth staying up all night reading with the co-branded Mystery Match quiz, that lives on ID’s official Facebook page: http://bit.ly/mysterymatch.

This partnership marks the first time ever Investigation Discovery has partnered with a book publisher to pair its addictive shows, based on true stories of harrowing crime, with mystery, suspense and thriller books. For HarperCollins, the project spans across its imprints, including titles from Faye Kellerman, Joyce Maynard, Laura Lippman, Elizabeth Haynes, and Ivy Pochoda, author of Visitation Street.

Please let me know if you have any questions about the partnership or the Mystery Match quiz. I am happy to provide a spokesperson for you from either side of the partnership as well. And please share the following link with your fans! http://bit.ly/mysterymatch.

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