“ROMANCE LIVE” RETURNS WITH STEPHANIE LAURENS’ E-BOOK SIGNING!
New technology allows consumers to receive autographed e-Books
This month, HarperCollins is recreating the concept of the book signing, and opening author events to fans across the world. On March 27 at 8:00pm Eastern Daylight Time, #1 New York Times bestselling author Stephanie Laurens will discuss her new book, And Then She Fell, in a live streaming event from Sydney, Australia, as Autography delivers digitally signed e-Books to participants around the globe. Readers can tune in as Laurens chats about her beloved Cynster family novels, and virtual event attendees from the United States, United Kingdom and Australia may receive a copy of a DRM-free e-sampler, “The World of Stephanie Laurens.” 10,000 copies will be awarded, 250 of which will be personalized with autographs. Attendees can also click to buy print and e-Book editions of Stephanie Laurens’ new novel, And Then She Fell, from their favorite book retailers. Please visit www.AvonRomancelive.com for the official Rules.
Using any streaming video system, readers and fans will be able to participate by visiting www.avonromancelive.com. Laurens will answer questions about popular character, Henrietta (“The Matchbreaker” who meets her match in And Then She Fell) and all the Cynster sisters, who find their own true loves – and lots of adventure – with the help of a charmed necklace. Upon registering for the event, readers will be entered for a chance to receive a signed e-sampler (in all three territories: US, UK, Australia) that introduces them to the characters, setting and inspiration behind Laurens’ 51 published novels and stories.
HarperCollins Publishers and Avon Romance are excited to partner with Autography to create unique digital signing experiences. Using a stylus pen and Autography’s author application on the iPad, authors can digitally write on an e-Book, signing their name and including a unique, customized message. For the first time, authors can personalize an e-Book as easily as they can a print edition. E-Books can be signed by the author anytime, anywhere!
“We are thrilled to be the first major publisher to partner with Autography, and are especially excited to deliver such an innovative and personalized experience to Stephanie Laurens’ devoted fans,” said Angela Tribelli, Chief Marketing Officer, HarperCollins Publishers. “Partnering with Autography allows us to preserve the intimacy of an author signing while reaching readers around the globe.”
“I’m delighted to have the opportunity to interact with readers worldwide, and to be able to personalize autographs on what will be, in essence, a global stage,” Stephanie Laurens said. “I’m sure my readers will be as excited as I am to trial this new platform.”
“Autography offers a unique opportunity for publishers and authors to connect directly with the reader,” said Garry Martin, Chief Marketing Officer and Managing Partner, Autography. “Through their innovative approach, the team at HarperCollins is utilizing our technology and taking eBook marketing to the next level.”
The virtual signing will be available for viewing at www.avonromancelive.com.
Event details are as follows:
March 27, 2013, 8:00pm EDT
March 27, 2013, 1:00am UK
*Australia’s promotion will go live on Wednesday 3/20/13
The e-sampler has promotional value only. Entries must be received by March 27, 9am(ET). The first 25 Australian entrants will receive a signed copy and the next 750 will receive an unsigned copy. The remaining copies will awarded to US and UK residents by a random drawing.
About HarperCollins Publishers
HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children’s Books Group, HarperCollins Christian Publishing, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children’s books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world’s foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement, HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.
Autography LLC is a digital marketing and software development company fostering fan relationships through personalized media. Their patent-pending technology can insert a celebrities’ autograph or other personalized salutation into eBooks and other digital media. Authors, musicians, sports figures and celebrities use Autography’s tablet-based service to create long lasting, highly portable fan mementos. Autographed pictures with fans, event-specific signatures pages, and direct display to fan social media pages take the autograph session to an all new level! Autography’s personalized content moves with fans when they upgrade to new devices, formats, or brands. For more information, contact firstname.lastname@example.org.