HarperCollins is continuing down the road of verticalizing its businesses with the launch of a new online portal for Hispanic pastors and other Christian leaders, LiderVision.com.
Since the acquisition of Thomas Nelson, formerly the largest Christian publisher in the U.S., the company has been pursuing a strategy of building a vertically integrated Christian media business, that includes books, ebooks, events, software and more; this all according to multiple conversations with senior HarperCollins and HarperCollins Christian executives since the acquisition.
Verticalizing a media business to focus on an audience’s needs rather than a publisher’s ability to produce certain kinds of products is consistent with HarperCollins’s hire of a new audience development director, Jim Hanas, who spoke with Digital Book World earlier this year about finding audiences for HarperCollins products.
The strategy is similar to one employed by F+W Media (Digital Book World’s parent company), which creates verticalized communities around topics of interest, like woodworking, knitting, sewing, design and more. These communities generally offer their audiences both print and digital content (including ebooks, videos, online education and more), related goods to purchase in an e-commerce store, events and other media.
There is a connection between the two companies: F+W Media CEO David Nussbaum sat on the Thomas Nelson board of directors when it was an independent publisher and HarperCollins Christian CEO and former Thomas Nelson CEO Mark Schoenwald cites Nussbaum as an influence.
Editorial Vida and Grupo Nelson introduce resource for pastors and leaders
LiderVision.com to become first Hispanic Christian platform
Hispanic pastors and Christian leaders now have a new online resource that focuses on Spanish-speaking audiences. At the first-ever LiderVisión conference in Miami, FL held June 27-29, 2013, Spanish publishing imprints Editorial Vida and Grupo Nelson announced the launch of LiderVision.com, an online portal made specifically for Spanish-speaking leaders. Around 700 attendees were able to preview LiderVisión.com’s services, which include free book excerpts, pastoral advice and access to an online store that will provide Spanish-language products and titles.
LiderVisión will fulfill a void in Christian leadership-specific titles and publications within the Hispanic community. “If there is a neglected priority in the Hispanic church, it’s providing solid voices in leadership,” says Lucas Leys, Editorial Vida publisher and LiderVisión project initiator. “LiderVisión will address this need by engaging a Spanish-speaking community of pastors and Christian leaders to share ideas and generate conversations, while also offering resources that will aid in Christian leadership.”
LiderVisión brings three unique contributions to the Hispanic Church: actualizing ministerial goals and missions, creating a community of colleagues and providing spiritual advice from some of the Christian community’s most outstanding writers and thinkers like Samuel Rodriquez, Bill Hybels, and Ismael Cala.
“LiderVisión’s social media community already has over 80,000 followers on Facebook and Twitter, so it’s clear that the Hispanic Christian community is ready and willing to engage in the platform,” says Tod Shuttleworth, senior vice president of HarperCollins Christian Publishing’s specialty and global publishing. “In addition to being a conversation-generator, LiderVisión will also provide Spanish-language ministry resources from a strong catalogue of Christian authors and titles.”
Working with the strength in both Editorial Vida’s and Grupo Nelson’s infrastructure and editorial richness, LiderVisión strives to become a powerful community for thousands of ministers, pastors, educators and leaders in the Christian community.
For more information, visit www.lidervision.com.
Editorial Vida, the Spanish division of Zondervan, is a leader in Hispanic Christian Communications. Since 1947, Vida has published Spanish Bibles, books, devotionals, and other resources that bring people to Jesus and help them grow in their faith. Vida maintains the largest catalog of Bibles, books and video resources for theology, history of the Church, family counseling, Bible study, and resources for serving the youth in the Hispanic culture—U.S. Latin America and abroad. Vida holds the exclusive distribution rights of the NVI (Nueva Versión Internacional)—New International Version of the Bible in Spanish. Vida’s offices are located in Miami, Fl., and Grand Rapids, Michigan. www.editorialvida.com.
Grupo Nelson is the Spanish division of Thomas Nelson Inc., and a world leading provider of Christian content. Grupo Nelson publishes and distributes Bibles and best-selling books that emphasize Christian inspiration in business, culture, fiction and family-value themes. The company distributes product in more than 100 countries. For more information, please visit www.gruponelson.com.