Half of Americans to Read Ebooks by Year End?

graphNearly half of Americans will have read an ebook by the end of 2013, according to a new survey.
According to a survey from free ebook distributor Bookboon of nearly 6,000 Americans conducted in person and through the internet, 49.8% of Americans will have bought an ebook by the end of 2013.
In the past, Bookboon has put out numbers that are not quite in line with results from other surveys but there is some evidence that suggests this survey is more accurate. In it, 27.1% of Americans report having read an ebook with 22.7% saying they will by the end of 2013.
Some other interesting findings:
– 57.7% of Americans think that 50% or more of their book reading will be ebooks in three years; among current tablet owners, that number is 71.9%
– 22.2% of Americans don’t plan to start reading ebooks any time in the next three years
Read more.

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The rest of the day’s top news:
The Science of the Free Ebook Promotion (DBW)
The formula for executing a successful free ebook promotion (read: one that leads to sales) is complicated. DBW expert blogger Elle Lothlorien spells it out here. Essentially, if fewer than 20,000 people download your free offering, it won’t make a dent. Related: Anatomy of a Free Ebook Promotion.
Smart Book Marketing Goes Offline (The Book Designer)
Using social media and email to promote books is all the rage but don’t forget about using other marketing channels. Here are some ideas for offline book marketing.
Financial Times Partners With Penguin on Ebook (DBW)
The Financial Times has been publishing ebooks since last summer. For its next title, it has partnered with sister company Penguin. Both are owned by Pearson.
Storia Adds Hachette Content (DBW)
Children’s ebook platform Storia has been aggressive about adding new content. Last month, it added ebooks from UK publisher Arcturus. Yesterday, it announced that it would also have ebooks from Hachette’s Little, Brown Books for Young Readers.
Pay as You Go Ebook Application Total Boox Launches (DBW)
Israeli start-up Total Boox is betting that readers would rather download ebooks for free and pay for only what they consume. The service launched this week.
Legal Updates (Pub Lunch)
A lawsuit from Alcatel-Lucent against Barnes & Noble claiming patent infringement will move forward. Warner Bros. responses to a Harper UK/Tolkien Estate lawsuit over use of Lord of the Rings intellectual property.
Blurb Partners With Samsung on New Photos-to-Photo Album App (DBW)
Samsung unveiled its highly anticipated S IV smartphone last night at a press event. Blurg, the illustrated self-publishing platform was there. All S IVs will come with a Blurb app for turning one’s phone photos into albums.
Learning How to Make Ebooks (DBW U)
You work in the ebook business but do you know how one is actually made? Get your hands dirty and learn how, starting Monday. Related: Resources for Going From InDesign to Ebook.
Google RSS Reader Says Goodbye (paidContent)
Google is shutting down its Reader RSS service. The reason? Not enough people were using it and the company wants to focus on fewer, more popular services. At least one book-industry player is going to miss the service dearly: paidContent books reporter Laura Owen.


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