Getting Rid of Nooks

NOOK-HDAn inventory glut is forcing Barnes & Noble to again lower its prices for its Nook tablet devices.

Now, in the UK, you can get a Nook HD for as low as £79 ($123.42). In the U.S., you can buy a Nook HD from Barnes & Noble’s website for $129.

The company is reportedly getting rid of excess inventory due to overly optimistic projections of sales last year and a disappointing holiday season, but maybe ultra-low device prices should have been the strategy all along.

If B&N could manage to flood the market with its cheap devices, sure, it would lose more money on every one, but at least it would have more users buying ebooks and, after all, content sales were to be the company’s savior. Just food for thought.

 


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