An inventory glut is forcing Barnes & Noble to again lower its prices for its Nook tablet devices.
Now, in the UK, you can get a Nook HD for as low as £79 ($123.42). In the U.S., you can buy a Nook HD from Barnes & Noble’s website for $129.
The company is reportedly getting rid of excess inventory due to overly optimistic projections of sales last year and a disappointing holiday season, but maybe ultra-low device prices should have been the strategy all along.
If B&N could manage to flood the market with its cheap devices, sure, it would lose more money on every one, but at least it would have more users buying ebooks and, after all, content sales were to be the company’s savior. Just food for thought.
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Kindle MatchBook a Win-Win (DBW)
Readers get inexpensive ebooks, publishers and authors get new revenue, and Amazon gets to be in the middle of it all, feasting, as per usual. What could go wrong?
Countdown to the Digital Classroom (DBW)
According to Copia leadership, we may start to see mass adoption of devices and ebooks in classrooms across the U.S. by September 2014. Money, educational plans and wireless connectivity are just three of the most prominent challenges left to overcome before then.
E Ink’s Latest Display: Carta (DBW)
Despite falling demand for e-ink displays around the world, the principle maker of the technology is continuing to innovate with sharper, better display technology.
Kindle > Kobo? (The Digital Reader)
Kindle’s latest high-end e-reader, the Aura, has a faster processor and new features. Apparently, however, it’s already been surpassed by the new Amazon Kindle Paperwhite, which is sporting the latest display from E Ink, while the Aura is not.
How to Use Consumer Data to Drive Marketing (DBW)
Consumer date: We all know it’s important, but how do you collect it and use it efficiently to inform your book marketing?
ABA to Amazon: You Can’t Have It Both Ways (Bookweb.org)
According to American Booksellers Association CEO Oren Teicher, Amazon is trying to have it both ways when it comes to sales tax. On the one hand, the e-commerce giant supports legislation to levy taxes on internet retail companies and on the other it’s fighting a New York State law that would collect such taxes.
Setting Ebook Prices (MediaShift)
This article on ebook pricing strategy is geared toward indie authors but offers some food for thought for anyone involved in ebook pricing. Related: Ebook Best-Seller Prices Sits at All-Time Low.
Random House to Publish Dozens of Seuss Ebooks (PW)
Previously, Oceanhouse Media, a digital publishing start-up based in Calif., had been the primary publisher of Dr. Seuss ebooks and apps. The company launched a Dr. Seuss story collection app in April.
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