Ebook retail start-up Ganxy has launched a feature that allows publishers and authors to give away ebooks, a thorny problem for some, according to Ganxy founder Josh Cohen.
According to Cohen, when publishers want to give away ebooks to promote a title or for reviews, it can be complicated because of retailer relationships and the logistics of making sure the right person gets the right free ebook. With Ganxy’s new feature, publishers can give away ebooks to a set number of people or to just certain people. Because Ganxy allows publishers to sell any kind of digital content, publishers can also give away bundles of ebooks and a book trailer, for instance.
“We’re pushing the boundaries of what people can do with the content they’ve created,” Cohen said.
The new feature set includes the ability to give away or sell ebooks through a physical gift card with a unique code readers can use to access the file.
Ganxy launched in Oct. 2012, offering publishers a way to create mini storefronts that promote books through which readers can buy directly from the publisher or link over to their ebook store of choice. The widget can be embedded on websites or Facebook pages.
In response to publisher requests, Ganxy has been adding new functionality. In Dec. 2012, Ganxy launched the ability to create custom digital content bundles for selling in its storefronts.