F+W Media and Burda Media to Launch Burda Style USA, Extending Fashion Brand to New Market

[Press Release]

HUBERT BURDA MEDIA AND F+W MEDIA TO PUBLISH
BURDA STYLE BRAND IN USA AND CANADA
 
April 11, 2013 – New York and Munich – Hubert Burda Media (www.hubert-burda-media.com) and F+W Media Inc. (www.fwmedia.com) have entered a multi-faceted licensing deal for the Burda Style brand and burdastyle.com website for distribution in the USA and Canada. Burda Style USA will be developed as an integrated business model, encompassing the print magazine and the already successful online website and community, as well as e-commerce, in-person and online education services, video content, events, books and e-books.
 
Burda Style enjoys unparalleled renown as the world’s biggest creative fashion magazine. It inspires fashion and sewing enthusiasts into creating their own individual style, offering sewing patterns, tutorials and an active community where modern women can express their unique creativity,” says Frances Evans, Licensing Director, Burda International, about the editorial concept of the magazine. BurdaStyle.com is the largest DIY fashion and sewing community with more than 800,000 registered active members and nearly 7 million page views a month.
 
“We are extremely excited about this partnership. We feel both parties bring a unique expertise to the table that complement each other perfectly. This gives great scope to expand our mutual business in the future, beyond the current agreement,” said Fabrizio D’Angelo, CEO, Burda International.
 
“To inspire, inform, and educate our enthusiast communities has long been the mission of F+W Media,” said David Nussbaum, Chairman and CEO. “We are proud to bring this significant international brand to an entirely new audience of sewers and to use our product creation and e-commerce expertise, to offer an exclusive portfolio of quality products and services these passionate enthusiasts seek.” Following a series of significant acquisitions, F+W Media is the widely seen as the leading media company serving the multi-billion dollar US and UK craft and sewing markets. “I look forward to the success of Burda Style USA and to working with Hubert Burda Media on further international projects,” he added.
 
Immediate initiatives for Burda Style USA include:
·       Creation of a Burda Style USA publishing program; encompassing the Burda Style magazine, various e-mags, books and e-books, as well as themed PDF pattern collections, using interactive content and the extensive library of patterns and instruction programs
·       Developing and launching direct-to-consumer online products and services – including extensive online education programs, a pattern release program with upwards of 20 new projects per month, as well as transactions in sewing related products
·       Growing the US online audience through comprehensive SEO/SEM campaigns, email list optimization, social media activities, editorial promotion
·       Creating exclusive Burda Style USA sewing kits and VIP programs
 
About Hubert Burda Media: Hubert Burda Media is a privately owned company, with a publishing tradition, which spans over 100 years. It is a leading publisher in magazine media and transactional digital media. Burda Style was developed by Aenne Burda, mother of company owner Hubert Burda. Burda Style magazine is now published in 17 different languages, appearing in over 99 countries and has a monthly readership of over 4 million enthusiastic sewers.
About Burda International: Burda International GmbH is active in 17 markets and currently publishes over 230 magazines as well as a large number of digital media services. Burda International is a leading publisher in Central and Eastern Europe and rapidly expanding in the Asian markets. More than 2,400 people work for Burda International. Burda International is responsible for the licensing activities of all Burda international brands, including Burda Style.
About F+W Media Inc: F+W Media Inc. is a community-focused, content creator and marketer of products and services for enthusiasts. The Company offers a diversified and deep portfolio of books, e-books, magazines, industry-leading events, more than 20 highly-curated e-commerce stores, extensive online education programs, DVD and video instruction, television programs, and more. In the craft and sewing space, the Company’s leading brands include Interweave Press and The Martha Pullen Company. www.fwmedia.com
Contact Press F+W Media, Inc.: Stacie Berger, VP Communications, stacie.berger@fwmedia.com
Contact Press, Hubert Burda Media: Berthold Heidbüchel, berthold.heidbuechel@burda.com
Contact International Licensing, Hubert Burda Media: Frances Evans, frances.evans@burda.com

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