F+W Media Acquires Sewing Vertical With Physical Retail Locations and Online Education

[Press Release]

F+W Media, Inc. Announces Acquisition of ‘The Sewing Studio’ and LoveSewing.com
Leader in sewing education joins the Company’s growing portfolio
NEW YORK – April 17, 2013 – F+W Media,Inc. (www.fwmedia.com) today announced the Company will acquire a sewing vertical with retail locations in New York City and Toronto and a thriving online education portal. The Sewing Studio and www.LoveSewing.com will join the F+W portfolio effective May 1st further solidifying the Company’s role as the leader in craft and sewing media and education. Terms of the deal will not be disclosed.
David Nussbaum, Chairman & CEO, spoke about the acquisition, “In our continued mission to serve our communities, we pay particular attention to how our enthusiasts get their information, get inspired, and learn. Education – both online and live events – is the fastest-growing segment of our Company. Whether we create our own courses, work with a partner, or in the case of The Sewing Studio acquire a business already doing excellent work in the space, we will continue to strategically build our education portfolio to meet our community needs.”
In the craft and sewing space, the Company completed several large acquisitions in 2012 including Interweave Press and The Martha Pullen Company. On April 11th the Company announced it had entered a multi-faceted agreement with Hubert Burda Media (www.hubert-burda-media.com) directing the BurdaStyle brand and popular burdastyle.com website for distribution in the USA and Canada.
The Sewing Studio founder Denise Wild is a sewing expert and former magazine editor. Wild and her staff will join the F+W Media team immediately, and Wild has been named Content Director for the BurdaStyle USA business. BurdaStyle USA will be developed as an integrated business model, encompassing the online community of more than 800,000 members, a highly-curated ecommerce store, in-person and online education services, video content, events, a magazine, books and e-books.
“I’m so honored to be at the helm of this exciting endeavor. I can’t wait to partner my background in media with my passion for sewing and expertise in sewing education,” said Wild. “This new venture will surely bring great things to the sewing community, to those who are brand new to sewing, and to everyone at LoveSewing and The Sewing Studio.”
Founded in 2004, The Sewing Studio currently runs sought-after sewing classes in Toronto as well as in New York City, and it reaches a global audience through its online portal, LoveSewing.com, the only online sewing destination focused on fashion and style.
About F+W Media Inc.
F+W Media is a community-focused, content creator and marketer of products and services for enthusiasts. The Company offers a diversified and deep portfolio of books, e-books, magazines, industry-leading events, more than 20 highly-curated e-commerce stores, extensive online education programs, DVD and video instruction, television programs, and more. In the craft and sewing space, the Company’s leading brands include Interweave Press and The Martha Pullen Company. www.fwmedia.com
Contact: Stacie Berger, VP, Communications stacie.berger@fwmedia.com


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