Google+ is the social network that few use as much as Facebook and many others but is absolutely essential to your marketing strategy.
First off, it has 500 million users – second most among the networks. And even though its users aren’t as active as they are on Facebook, Google+ encourages them to connect with each other based on mutual interests and not real-life connections (like Facebook), making it a very attractive place for authors and publishers to play.
Further, having an active Google+ presence can ensure a high Google search result. To that end, the first thing you need to do on the network is make sure whatever profiles you’re maintaining are filled out completely, making it easier for others to find and engage with.
Four more tips: Read more.
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The rest of the day’s top news:
Nook GlowLight Now Under $100 (DBW)
Following a long-standing pattern of deeply discounting its devices and ebooks following a series of poor earnings reports and a rethinking of its digital strategy, Barnes & Noble has made its back-lit Nook Simple Touch GlowLight e-reader $99. It’s the cheapest premium e-reader available on the market.
Consumer Ebook Windfall (PW)
According to the consulting firm administering the payout, some 23 million consumers have $166 million coming to them in the near future from the publisher ebook settlement.
E Ink Sales Sink (GigaOm)
E Ink, the largest maker of e-ink screens for companies like Amazon and Barnes & Noble, announced a disastrous quarter, swinging a loss of over $30 million on declining revenues. Bad news for e-readers and, therefore, ebook retailers and publishers?
Strange E-Reader Habits in Japan (Good E Reader)
In a recent survey, older Japanese adults were found to have more fondness for e-reading than the younger generations with about half of them preferring digital reading to print.
UK Digital Content Retailer Blinkbox to Add Ebooks (Bloomberg)
UK retail chain Tesco’s Blinkbox digital content play will be adding ebooks and music to its arsenal of products in order to make life more difficult in the country for international competitors Netflix and Amazon.
Agency News: IMG on the Block (Pub Lunch)
IMG, one of the world’s largest talent management agencies is now for sale. Suitors include both strategic and financial players.
New Specs on Amazon’s New Devices (The Digital Reader)
Amazon’s new fleet of devices have neat codenames: “Soho,” “Thor” and “Apollo.” They also have some definitive, high-end specs, like extremely high-resolution screens and the latest operating systems.
Wasabi’s Game-Like Book App (DBW)
App developer Wasabi Productions has a new book app out that puts the reader at the center of the story. Related: Ebook App Trends – Delayed Gratification for the Instant Generation.
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Image Credit: Google+ image via ShutterStock