Finding an Audience for Every Book

audienceMore books are being published today than ever before and the number continues to increase. At the same time, the number of readers for those books isn’t increasing at the same rate. It begs the question: Are there enough readers for all the books?

Obviously, some (ahem: most) books just aren’t going to get read. If you’re managing a publishing house or an imprint, your books not being read is just not acceptable – for you, your authors and your employees.

That’s where audience development comes in. As Jim Hanas, the new director of audience development at HarperCollins puts it: “Every piece of content…has an audience of a certain size…and audience development…is the role of building systems and maintaining content strategy that make it as easy for us to reach that audience with that piece of content.”

Every publisher probably has at least one person dedicated to this concept. Who is finding an audience for each of your books?

More in our Q&A with Hanas.


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The rest of the day’s top news:

Discoverability and Books Without Borders (DBW)
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How Much Back-List Is Digital? (PW)
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Penguin Settles Ebook Anti-Trust Probe With European Commission (Bloomberg)
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An Interview With Hybrid Author Michael J. Sullivan (DBW)
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Are Libraries Stocking Enough Self-Published Ebooks? (DBW)
Now that ebooks are hitting best-seller lists like never before, do libraries have the access they need and are they stocking these titles?

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Remembering the Godfather of Ebooks (The Hindu)
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Amazon Says Privet (TechCrunch)
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German Judge Rules Used Ebooks Illegal (The Digital Reader)
A ruling in a regional German court has declared that ebooks are not software and therefore are not covered under a European ruling from last year that made the resale of software licenses legal. Related: Ebooks Software? In a Way, Yes | What Happens to Publishers and Authors if a Used Ebook Market Becomes Legal?

Lack of Metadata Holding Arabic Online Marketplaces Back (Pub Perspectives)
A lack of good metadata is preventing the Arabic ebook business from taking off, say operators.

 

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