eReatah Re-Brands as Entitle, Relaunches to Public

One of the ebook subscription services that launched this fall has already re-branded itself and embarked on a relaunch with lower prices.

The service formerly known as eReatah is not being called Entitle and launched today with a segment on the Fox and Friends morning show.

Unlike Oyster and Scribd, which offer unlimited reading a of a selection of titles for a fixed price every month, Entitle acts more like a book-of-the month discount club. Readers can choose from several levels of payment and then fully own a limited number of new ebooks a month: two books a month for $14.99; three books a month for $21.99; and four books a month for $27.99. These prices have been lowered from the company’s initial pricing of two ebooks per month for $16.99, three for $25.50, or four for $33.50.

Currently, the average cost of a best-selling ebook is about $5.00, which may make these prices slightly less attractive to consumers then just buying ebooks a la carte from Kindle and other popular services.

In addition to its new name and pricing, Entitle announced today that it had closed a $5.3 million round of series A funding.

 

 

[Press Release]

Entitle launches eBook Subscription Service with Over 100,000 Books, Featuring Titles From Simon & Schuster, HarperCollins Publishers, and Thousands of others

Entitle Closes $5.3m series A Funding

WILMINGTON, N.C., December 16 2013 — Entitle, a groundbreaking eBook subscription service, today announced its public launch. The service, formerly named eReatah, allows members to read two books a month for $14.99, three books a month for $21.99 and four books a month for $27.99. Members will own and have permanent access to any books they download regardless of their subscription status with Entitle, and these books can be read on up to six devices. Members can read books on the newly-launched Entitle e-reading app for iPad, iPhone and Android devices.

Entitle members can download from a catalog of over 100,000 titles from over a thousand publishers, including Simon & Schuster, HarperCollins Publishers, Kensington Books, Berrett-Koehler, Houghton Mifflin Harcourt, Workman Publishing, Sourcebooks, Open Road Media, RosettaBooks and many more. Over 50% of books in Entitle’s catalog retail for over $12.99, and include thousands of bestselling titles and new releases from authors such as Stephen King, Dan Brown, Doris Kearns Goodwin, JA Jance, Brad Thor, Vince Flynn, Glenn Beck, Mary Higgins Clark, Michael Crichton, Janet Evanovich, Mark Helprin, Ernest Hemingway, F. Scott Fitzgerald, Patrica Cornwell, Clive Cussler, James Rollins, Sandra Brown, Jodi Picoult, Jennifer Weiner, David McCullough, George Orwell, Kathy Reichs, Chelsea Handler, and Walter Isaacson.

Entitle is the only eBook subscription company to secure content deals with more than one of the major corporate publishers, and has titles such as Doctor Sleep, Life of Pi, Duck Dynasty’s Si-ology 101, Beautiful Ruins, Miracles and Massacres, The Perks of Being A Wallflower, The Storyteller, The Bully Pulpit, Happy, Happy, Happy, Remy, Beautiful Beginning, The Light Between Oceans, A House in the Sky, Hero, Brain on Fire, Hyperbole and a Half, City of Bones and many others. In addition, Entitle offers titles distributed by Ingram Content Group and Independent Publishers Group.

“We are excited to work with Entitle on their unique offering that provide a new way for consumers to engage with our authors’ works,” said Chantal Restivo-Alessi, Chief Digital Office, HarperCollins Publishers

Entitle also incorporates the work from a member of the Ensemble team, of the Netflix recommendation challenge, to create constant recommendations of new titles for members. More than simply looking at what you’ve read, the system intelligently monitors and analyzes the content of what books hold your attention and your progress and helps you find your next great read.

In addition, Entitle announced the close of their $5.3 million Series A round to help fund growth of the business.

“We’ve created a unique service that combines quality and quantity while at the same time allowing our members to realize great savings on the books they want to read” said Bryan Batten, CEO of Entitle.

About Entitle
Entitle is a cross-genre e-book subscription service that allows its members access to over 100,000 eBooks. Founded in March 2011, the Web and app-based service offers three different subscription plans allowing readers to download two, three or four books a month saving members up to 50% compared to the average e-book retail price. It also boasts a powerful recommendation engine and one-step e-book downloading process. Entitle is based in Wilmington, NC.

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