Ebooks Responsible for Nearly $1 Billion Growth in Trade
Accounting for $995 million in net new dollars, ebooks single-handedly drove trade sales in 2012, according to the first data to come out the AAP and BISG BookStats report this morning at the Making Information Pay conference in New York City. Total U.S. net book sales for the year were $27.1 billion.
Ebooks made up 20% of trade publishing net sales in 2012. That’s an increase from 2011 when ebooks were only 15% of trade net sales.
The BookStat report shows prices are fairly stable for trade, ebook growth has slowed but contributes significantly to book sales overall, and that both romance and YA are growth genres, according to Ned May, VP and practice leader at Outsell Inc., who presented the stats at today’s MIP event.
The complete report, to be released in June, will give data on markets, genres, and formats. And, it should help publishers make informed decisions on investments, budgets, and sales strategies. Tom Allen president and CEO of AAP believes that aggregating publishers’ sales data leads to “better together” industry progress and innovation.