Consumer behaviors and digital expectations are guiding the direction of publishing. And today, consumers expect all Web content to be customizable and completely mobile. In the future, that expectation will apply to all content, said Jeff Jaffe
Speaking at speaking at the IDPF Digital Book 2013 conference in New York. The implication is that any minute now, all content will be digital.
Jaffe, CEO of the World Wide Web Consortium (W3C), the international Web standards organization, described the gaps between the current open Web and an open Web that will satisfy consumer expectations.
The core capability of the open Web must be on par with publishing industry capabilities, said Jaffe. That would mean content would be available on all screens and equipped to display in any typography; and the open Web would readily accommodate advanced CSS-based layout, adaptive layouts, and multi-column arrangements.
Besides the challenge of meeting consumer expectations, there are opportunities for publishers as well, Jaffe added.
Publishers of all sorts can use rich media, incorporating links, specialized search, discovery, and built-in accessibility features to add more value to their content, said Jaffe.
There is a learning curve here for publishers as well as for the industry at large. Jaffe comforted IDPF attendees by telling them that the W3C formed the Digital Publishing Interest Group with the goal of mitigating that learning curve and bringing ebooks and all digital content to consumers via a useful and fulfilling open Web.
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