EBookFling, an ebook-lending community that helps about 100,000 users take advantage of the built-in lending abilities for Kindle and Nook ebooks, has put itself up for sale.
The community was launched in Jan. 2011 and works by giving users “credits” for allowing other users to borrow their Kindle or Nook ebooks that they can then spend on borrowing other users’ ebooks for 14 days. Members can also buy credits for as little as $1.99 per credit.
Without any investment in marketing, the company has about 100,000 users and generated nearly $110,000 in revenue last year and $88,000 in profit, according to the company’s founder, George Burke.
Burke wants to sell the profitable concern to focus on his other book-focused start-ups, BookSwim, a print book rental service, and eBookDaily, a direct email marketing service that sends users one free Kindle book a day that is free for that day only.
— Nearly one million ebook titles in catalog
— Members create lists of ebooks they own and wish-lists of books to borrow
— Approximately 60% of members use the Kindle platform and 40% use the Nook platform
— 41% of revenue comes from selling credits directly; 30% comes from selling credits on daily deal sites; 13% comes from Amazon affiliate commission; 16% comes from display advertising.