Ebook Price Roller-Coaster Ride Over?

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roller coasterSince the summer, ebook price have been on a roller-coaster ride, lurching up and down due to competition between retailers, holiday promotions and, most notably, new contracts between major publishers and ebook retailers precipitated by U.S. Department of Justice actions.
 
In the past several months, however, the average price for a best-selling ebook seems to have stabilized somewhat at around $8.00. While the prices have jumped around, there is a clear trend.
 
Going back to the middle of last year, ebook prices rose in the late summer, fell from the fall through the early winter and have now stabilized. But why? We have a theory.
 
Retailers and publishers are jockeying for position among consumers who generally like and want lower ebook prices. We are now seeing some of the largest publishers experiment with discounting even newer titles. This past week, the average price of a best-selling ebook dipped below $8.00, driven mostly by $2.99 and $1.99 big-six titles.
 
Read much more, including charts and further analysis.
 


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The rest of the day’s top news:
 
Three Pieces of Consumer Data Publishers Need – And What to Do With Them (DBW)
Feedback, contact information and conversion rate are three essential pieces of consumer information publishers need to compete in 2013. Sure, but what do you do with it once you have it? We’ve got you covered. Read more.

Five Tips to Selling More Ebooks (HuffPo)
Book not selling? This is normal as most books don’t sell well. However, there are steps that one can take to try to jumpstart sales.
 
Thai Ebook Market Flourishing? (TechCrunch)
Thai ebook retail start-up Ookbee is reportedly signing up 6,000 new users a day, signaling a small but growing ebook market in Thailand.
 
iBookstore Opens in Japan (GigaOm)
An update to iBooks has made it possible for Japanese readers to buy ebooks from Apple.
  
Pope Ebook to Market at Ungodly Speed (DBW)
Diversion Books bought the book on Feb. 28 and it goes on sale today. That gives last Feb.’s week-to-market Jeremy Lin book a run for its money.

Anne Messitte Promoted to Executive Vice President at Random House’s Knopf Doubleday (DBW)
A memo from Alfred A. Knopf chairman and editor-in-chief Sonny Mehta on the promotion.
 
Harlequin Joins Ingram Library Ebook Platform (DBW)
Harlequin has added thousands of ebook titles to the Ingram MyiLibrary ebook platform.
 
The Little Library That Could (The Tacoma News Tribune)

A local Washington State library says that a letter writing campaign that it fostered got Penguin and Macmillan to start selling ebooks to libraries. Reminds us a little of this great Volkswagen ad.

 
Amazon’s Porn Problem (CNet)
Amazon has a clear policy against pornographic ebook content. Yet, simple searches for smut reveal that the policy isn’t effective at keeping the objectionable material off the site. Other ebook retailers have the same problem.
 

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Image Credit: roller-coaster image via Shutterstock

 

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