Ebook Best-Sellers Hovering Near $7.00

The-Cuckoo's-CallingThis week the average price of a best-selling ebook on the DBW list is $7.22. Over the past weeks, there haven’t been any dramatic fluctuations in that average.

The uneventful average might seem to reflect the mix of who is publishing (entrepreneurial authors, agents, and digital service providers) and how their various pricing strategies play out in the market place. But in fact, only one title in the top 25 this week is not published by a traditional house.

And speaking of tradition and routine, many titles are holding on to their spots in the rankings. The top three titles among the 25 overall best-sellers remain unchanged from last week’s list, confirming perhaps the recent study findings that show a majority readers will pay the ‘cover price’ for an ebook they want to read, while far fewer others hold out for low-priced titles.

Though well-managed discounting, as DBW observed last week, can encourage sales and even lead to a best-seller.

Ebook Pricing
This week, the average price of a best-selling ebook is $7.22. That’s down a bit from previous weeks but still squarely in the $7.00 to $8.00 range.

Ebook best-sellers from the week ending 8/4:

Top Selling Ebooks: $10 and above
Top Selling Ebooks: $8.00 – $9.99
Top Selling Ebooks: $3.00 – $7.99
Top Selling Ebooks: $0.00 – $2.99

Top 25 Ebook Best-Sellers
Week Ending 8/4/13
Rank* Title Author Publisher  Price** Change
1 (1) The Cuckoo’s Calling Robert Galbraith; J. K. Rowling Hachette  $9.99
2 (2) Inferno: A Novel (Robert Langdon) Dan Brown Penguin Random House  $12.99
3 (3) When I Found You Catherine Ryan Hyde Amazon  $0.99
4 (n/a) Zealot: The Life and Times of Jesus of Nazareth Reza Aslan Penguin Random House  $12.99 new
5 (6) Divergent Veronica Roth HarperCollins  $3.39 +1
6 (4) The English Girl: A Novel (Gabriel Allon) Daniel Silva HarperCollins  $11.99 -2
7 (9) Gone Girl: A Novel Gillian Flynn Penguin Random House  $12.99 +2
8 (8) And the Mountains Echoed: A Novel Khaled Hosseini Penguin Random House  $10.99
9 (n/a) The Fifties David Halberstam Penguin Random House  $1.99 new
10 (5) Second Honeymoon James Patterson; Howard Roughan Hachette  $9.99 -5
11 (n/a) The Redemption of Callie & Kayden Jessica Sorensen Hachette  $2.99 new
12 (7) The Fault in Our Stars John Green Penguin  $3.99 -5
13 (n/a) The Arrangement 9 H.M.  Ward Penguin Random House  $2.99 new
14 (10) Insurgent (Divergent) Veronica Roth HarperCollins  $6.99 -4
15 (12) Entwined with You (Crossfire Trilogy Series #3) Sylvia Day Penguin Random House  $8.89 -3
16 (13) The Silent Wife: A Novel A. S. A. Harrison Penguin Random House  $8.89 -3
17 (21) Lost and Found in Cedar Cove (Short Story) (Kindle Single) Debbie Macomber Penguin Random House  $0.99 +4
18 (15) Ender’s Game: 1 (The Ender Quintet) Orson Scott Card Macmillan  $3.49 -3
19 (n/a) Three Little Words (Fool’s Gold) Susan Mallery Harlequin  $5.99 new
20 (11) The Witness Sandra Brown Hachette  $1.99 -9
21 (16) Bombshell : An FBI Thriller #17 Catherine Coulter Penguin Random House  $9.99 -5
22 (19) Fifty Shades Freed: Book Three Of The Fifty Shades Trilogy E. L. James Penguin Random House  $9.99 -3
23 (20) The Hit (Will Robie) David Baldacci Hachette  $7.99 -3
24 (14) Hidden Order: A Thriller Brad Thor Simon & Schuster  $11.99 -10
25 (n/a) City of Bones (The Mortal Instruments) Cassandra Clare Simon & Schuster  $4.99 new

* Previous week’s list rank in parentheses. ** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on ebook pricing. Methodology available here.

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