The average price of a best-selling ebook hit a new low last week but ticked up this week for the first time in a month.
This week, the average price of a best-selling ebook is $5.81, up $0.40 from last week’s all-time low of $5.41. For the past four weeks, the average price of a best-selling ebook has been below $6.50.
A confluence of factors have been driving ebook prices down: Discounting by retailers; success of lower-priced self-published titles; and experimentation by publishers.
While the low average price of an ebook in the top-25 best-sellers list doesn’t mean that every ebook or even most ebooks cost little or nothing, it does bring attention to some trends:
— There are no books in the $8.00 to $9.99 price range on the list. There is only one book in that range in the top 50 best-selling ebooks this week. This price point seems to have fallen out of favor.
— There are only six titles on the list priced at $10 or above.
— There are 11 titles on the list priced between $3.00 and $7.99.
The gap between the higher price point and the middle-grade price points suggests a new paradigm for best-sellers: new, front-list titles will generally be priced higher and short, self-published, and popular back-list titles will make the list at lower prices.
Penguin Random House Dominates
Nearly half of the titles on the list this week are from the world’s largest publisher (11 out of 25). Last week, the publisher had nine titles on the list.
Ebook best-sellers from the week ending 9/15:
|1 (2)||The Husband’s Secret||Liane Moriarty||Penguin Random House||$ 5.99||+1|
|2 (1)||Never Go Back: A Jack Reacher Novel||Lee Child||Penguin Random House||$ 10.99||-1|
|3 (n/a)||W Is for Wasted (Kinsey Millhone Series #23)||Sue Grafton||Penguin Random House||$ 11.99||New|
|4 (3)||The Cuckoo’s Calling||Robert Galbraith; J. K. Rowling||Hachette||$ 5.99||-1|
|5 (8)||Divergent||Veronica Roth||HarperCollins||$ 3.99||+3|
|6 (11)||Inferno: A Novel (Robert Langdon)||Dan Brown||Penguin Random House||$ 10.99||+5|
|7 (6)||Envy||Sandra Brown||Hachette||$ 1.99||-1|
|8 (n/a)||Dark Witch: Book One of The Cousins O’Dwyer Trilogy||Nora Roberts||Penguin Random House||$ 7.99||New|
|9 (n/a)||Fifty Shades Freed: Book Three Of The Fifty Shades Trilogy||E. L. James||Penguin Random House||$ 7.78||New|
|10 (14)||The Fault in Our Stars||John Green||Penguin Random House||$ 3.99||+4|
|11 (5)||City of Bones: The Mortal Instruments Book 01||Cassandra Clare||Simon & Schuster||$ 4.99||-6|
|12 (17)||Gone Girl: A Novel||Gillian Flynn||Penguin Random House||$ 10.99||+5|
|13 (15)||Insurgent (Divergent)||Veronica Roth||HarperCollins||$ 6.99||+2|
|14 (10)||Mistress||James Patterson; David Ellis||Hachette||$ 11.99||-4|
|15 (7)||High Heat: A Jack Reacher Short Story||Lee Child||Penguin Random House||$ 1.99||-8|
|16 (18)||Wicked Firsts||Elisabeth Naughton; Alexandra Ivy; Cynthia Eden; Laura Wright; Katie Reus; Joan Swan||Self-published||$ 0.99||+2|
|17 (n/a)||The Scoop (The Godmother Series: #1) :||Fern Michaels||Kensington Books||$ 0.99||New|
|18 (n/a)||The Witness||Sandra Brown||Hachette||$ 4.74||New|
|19 (n/a)||The Mill River Recluse||Darcie Chan||Self-published||$ 0.99||New|
|20 (n/a)||All She Ever Wanted||Barbara Freethy||Self-published||$ 0.99||New|
|21 (n/a)||Out Of Line||Jen McLaughlin||Self-published||$ 0.99||New|
|22 (16)||City of Ashes: The Mortal Instruments Book 02||Cassandra Clare||Simon & Schuster||$ 4.99||-6|
|23 (20)||And the Mountains Echoed: A Novel||Khaled Hosseini||Penguin Random House||$ 10.99||-3|
|24 (22)||The Silent Wife: A Novel||A. S. A. Harrison||Penguin Random House||$ 7.99||-2|
|25 (12)||New Adult Romance Box Set (Romance Anthology)||Emme Rollins||Fido Publishing||$ 2.99||-13|
* Previous week’s list rank in parentheses.
** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on ebook pricing. Methodology available here.
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