Two trends converge: Diversion Books, a New York-based start-up digital publishing house continues to build its business by outsourcing its digital publishing know-how to non-publishing entities that want to publish ebooks; and Gersh, a New York-based literary agency adds another service that it can offer to its authors to help them manage their careers.
DIVERSIONBOOKS and Gersh Agency Partner to Create eBook Imprint
Diversion Books has struck an exclusive deal with The Gersh Agency to create a branded book imprint for Gersh clients. The new line of fiction and non-fiction titles will launch Summer 2013, and include digital originals and backlist reissues in eBook and print-on-demand (POD) formats.
“The idea of an agency branded imprint, where authors and their representatives are fully engaged in the publishing process makes a lot of sense and in Gersh we have found the ideal partner,” says Diversion’s editorial director, Mary Cummings. “We have had a great experience working with Gersh on the eBook and POD publication of Lucy Alibar’s magical play, ‘Juicy and Delicious’, which became the Oscar-nominated film, ‘Beasts of the Southern Wild.’ We look forward to further successes, with a dedicated branding effort, a quick turnaround time for publication, and marketing strategies suited for Gersh clients. We’re expecting big things.”
From their work with major media companies like The Washington Post to individual authors like S.E. Hinton and Mark Cuban, Diversion is a leading innovator in eBook publishing that also embodies the best of the traditional publishing experience.
“We are thrilled to have Diversion as a strategic publishing partner,” said Joseph Veltre, head of Gersh’s books department. He adds, “Each book in our new venture will have a unique marketing, promotion, design and distribution plan to help authors connect with readers. As the publishing industry continues to evolve, this program presents an exciting new outlet for our clients’ work, and emphasizes our continued commitment to serve them at the highest level.”
ABOUT GERSH AGENCY:
Gersh is a major talent and literary agency with offices in Beverly Hills and New York City. The agency has 200 employees, 75 agents, and full-service departments which include Talent, Feature Literary, TV Literary, Theater, Unscripted TV, Comedy, Publishing, Film Finance/Distribution and Below-the-Line (Production).
Diversion Books is a premier eBook publishing company headquartered in New York City marketing original and backlist works from quality authors. Partners include major media companies such as the Washington Post and Time Inc., many major literary agencies across the nation, as well as independent authors, bringing both backlist and original titles to market with an innovative approach.