Diversion Books Partners With Literary Agency Gersh to Form Ebook Imprint

Two trends converge: Diversion Books, a New York-based start-up digital publishing house continues to build its business by outsourcing its digital publishing know-how to non-publishing entities that want to publish ebooks; and Gersh, a New York-based literary agency adds another service that it can offer to its authors to help them manage their careers.

Related: Agents Now in the Artist Management Business | Diversion Books Adds Another Ebook Publishing Partnership

[Press Release]

DIVERSIONBOOKS and Gersh Agency Partner to Create eBook Imprint

Diversion Books has struck an exclusive deal with The Gersh Agency to create a branded book imprint for Gersh clients. The new line of fiction and non-fiction titles will launch Summer 2013, and include digital originals and backlist reissues in eBook and print-on-demand (POD) formats.

“The idea of an agency branded imprint, where authors and their representatives are fully engaged in the publishing process makes a lot of sense and in Gersh we have found the ideal partner,” says Diversion’s editorial director, Mary Cummings. “We have had a great experience working with Gersh on the eBook and POD publication of Lucy Alibar’s magical play, ‘Juicy and Delicious’, which became the Oscar-nominated film, ‘Beasts of the Southern Wild.’ We look forward to further successes, with a dedicated branding effort, a quick turnaround time for publication, and marketing strategies suited for Gersh clients. We’re expecting big things.”

From their work with major media companies like The Washington Post to individual authors like S.E. Hinton and Mark Cuban, Diversion is a leading innovator in eBook publishing that also embodies the best of the traditional publishing experience.
“We are thrilled to have Diversion as a strategic publishing partner,” said Joseph Veltre, head of Gersh’s books department. He adds, “Each book in our new venture will have a unique marketing, promotion, design and distribution plan to help authors connect with readers. As the publishing industry continues to evolve, this program presents an exciting new outlet for our clients’ work, and emphasizes our continued commitment to serve them at the highest level.”

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ABOUT GERSH AGENCY:
Gersh is a major talent and literary agency with offices in Beverly Hills and New York City. The agency has 200 employees, 75 agents, and full-service departments which include Talent, Feature Literary, TV Literary, Theater, Unscripted TV, Comedy, Publishing, Film Finance/Distribution and Below-the-Line (Production).
ABOUT DIVERSIONBOOKS:
Diversion Books is a premier eBook publishing company headquartered in New York City marketing original and backlist works from quality authors. Partners include major media companies such as the Washington Post and Time Inc., many major literary agencies across the nation, as well as independent authors, bringing both backlist and original titles to market with an innovative approach.

2 thoughts on “Diversion Books Partners With Literary Agency Gersh to Form Ebook Imprint

  1. robert gottlieb

    I wonder what the third party agregator Diversion Books take as a percentate of royalties and what the Gersh Agency takes as a commission. Using third party agregators is not new and they can take a lagre percentage of the author’s royalties.

    Oftebe between the agent’s commission of 15% and the 25% t0 35% the agregator takes the author can end up with a 50% share of the net royalty paid by the ebook retailer. That percentage is very close to the 25% of net that publishers pay.

    It sounds to me like this is a way for an agency to pass over to the agregator the lion share of the work while maintining their commission.

    At the Trident Media Group, we proved al the services with a dedicated team for a 15% commission domestically and 20% outside the U.S.

    We don’t use outside agregators as we see them as another layer of cost to the author..

    Robert Gottlieb
    Chairman
    Trident Media Group, LLC
    http://www.tridentmediagroup.com
    Like us on Facebook and follow us on Twitter.

    Reply
  2. robert gottlieb

    I wonder what the third party agregator Diversion Books take as a percentate of royalties and what the Gersh Agency takes as a commission. Using third party agregators is not new and they can take a lagre percentage of the author’s royalties.

    Often between the agent’s commission of 15% and the 25% t0 35% the agregator takes the author can end up with a 50% share of the net royalty paid by the ebook retailer. That percentage is very close to the 25% of net that publishers pay.

    It sounds to me like this is a way for an agency to pass over to the agregator the lion share of the work while maintining their commission.

    At the Trident Media Group, we proved all the same services with a dedicated ebook team for a 15% commission domestically and 20% outside the U.S.

    We don’t use outside agregators as we see them as another layer of cost to the author..

    Robert Gottlieb
    Chairman
    Trident Media Group, LLC
    http://www.tridentmediagroup.com
    Like us on Facebook and follow us on Twitter.

    Reply

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