Digital Book World Conference + Expo:
Explore the New Language of Book Production and Promotion
January 8, 2013 – NEW YORK – The technology tools are out there – it’s all about knowing how to use them. Sessions at next week’s Digital Book World Conference + Expo will offer publishers practical solutions for harnessing digital technology for audience development, company growth and profit. Find details about the three-day event on January 15-17, at the Hilton New York Hotel at conference.digitalbookworld.com.
If your staff members think that XML is some kind of extreme sports league, a can’t miss session is Explaining XML: What it Is, How it Works and What You Need to Know About it with Dr. Robert Oeste, Senior Programmer & Analyst, The Johns Hopkins University Press. This cogent and entertaining explanation of XML will give meaning to the three-letter acronym which is still much more widely used than understood.
EPUB 3 and HTML 5 are in the future of any successful publisher. In Transition to new Evolving Standards and Formats: The Costs and Benefits of EPUB 3 and HTML5 Adoption Bill McCoy, Executive Director, IDPF will moderate a panel featuring: Peter Balis, Director, Digital Business Development, Wiley; Samantha Cohen, Director of Digital Content, Development, Simon & Schuster; John Prabhu, VP, Solutions Architect, SPi Global; and Ken Brooks, SVP, Global Production & Manufacturing, Services, Cengage Learning. This panel takes a deep look at the motivations for early adoption of EPUB 3 and HTML5—layout and design enhancement, fixed-layout options, enhanced ebooks, global language support, and accessibility improvements—and considers where and when they really matter.
IT professionals are accustomed to their evolving roles in the company; are you sure your company is giving your IT staff the training and resources it needs to be competitive? The New Publishing IT Department: Changing Roles and Responsibilities in the Big Houses panel led by Ted Hill, President, THA Consulting will examine the growth of distributed workforces, outsourcing, and cloud-based technologies, and explore the particular issues publishing IT faces as content and workflows become increasingly digital. IT experts on the panel include: Michael McGinnis, SVP of Digital Technology Services, HarperCollins; and Rajiv Paul, Head of Content Technology Solutions, Aptara.
Metadata powers search and browsing, ensures that virtual checkout counters send the correct books to customers, and determines where and how your books are found and purchased online. Dr. Robert Oeste’s second presentation, Getting your Metadata Right addresses the barriers to and benefits of consistent metadata standards and a high quality metadata value chain.
Can Metadata and social network marketing replace bookstore discovery? Not yet, but publishers aren’t waiting to test the waters. In Book Discovery: Substituting Bookstore Discoverability with Metadata and Social Network Marketing Peter Hildick-Smith, Founder & CEO, Codex Group, will recap various publishers’ attempts to substitute metadata and social network marketing for bookstore discovery and offer his analysis of how well those solutions have worked. He will spell out how he thinks book purchasing habits might change in the future as a result of the change in the book retailing marketplace.
Publishers of all sizes are quickly learning that it is not enough to publish compelling content in an ebook format. The ebooks themselves must be crafted in a way that enhances the user’s experience. Joshua Tallent, Founder/CEO, eBook Architects will lead the Ebook Production: Covering All the Bases workshop of ebook production experts on Tuesday, January 15th. Panelists will walk participants through the essential questions, processes and information needed when developing and perfecting ebook workflows and production plans. Ebook Developers from F+W Media, Colleen Cunningham, India Amos, and Iris Febres, as well as Naomi Kennedy, Senior Digital Production Associate, Penguin Group USA will be on hand to offer insight.
The ebook production session is part of a day of Digital Book World Pre-Conference workshops that offer the option for publishers to immerse themselves in a particular topic of interest prior to the two-day event. Half-day sessions address hot topics such as discoverability, social media marketing and content development
The 4th Annual Digital Book World Conference + Expo takes place next week at the Hilton New York Hotel in midtown Manhattan. It is the central event in a week of conferences and workshops addressing trends and opportunities in a rapidly evolving digital world. A variety of registration packages are available, including the Total Access Pass, which gains the participant access to all conference sessions as well as the Publishing Innovation Awards and Pre-Conference Workshops. Complete session and pricing details may be found on Digital Book World, an F+W Media event, online at conference.DigitalBookWorld.com.
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Gary Lynch, Group Publisher, F+W Media Design Community, Digital Book World
Communications Director, F+W Media, Inc.
513.531.2690 x 11457
About F+W Media, Inc.
F+W Media, Inc. is a community-focused, content creator and marketer of products and services for enthusiasts offering a diversified portfolio of ecommerce, books, ebooks, magazines, events, competitions, education services, instructional video, and more. The Company is considered the authoritative, trusted voice guiding enthusiasts with relevant, helpful information and connecting them to the products and services they need to achieve success, profit from their passion, or find inspiration. www.fwmedia.com.