Delighting Readers With Adjacent Content

shutterstock_147057485Digital and print publishers are exploring ways to connect readers with adjacent content, enhancements that aren’t obtrusive.

Augmented reality companies like Blippar, Layar and Netpage make print content—books and magazines—digitally interactive. In the ed tech space for instance, Pearson’s just announced an app created in partnership with Layar that works in conjunction the publisher’s printed textbooks.

So, can ebooks be thoughtfully improved in similar ways to give digital readers non-intrusive content that’s ready to be browsed just beneath the surface?

Sherisse Hawkins, CEO of the e-publishing startup Beneath the Ink thinks so. And she spoke with DBW about how this app-less ebook enhancement platform is pushing the limits of digital books.

Read more.

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The rest of the day’s top news:

Chinese Publishers And The Digital Future (Pub Perspectives)
George Lossius, CEO of Publishing Technology, reflects on his recent travel to the Beijing International Book Fair and on how much publishers in China are investing in the industry’s digital future.

Project MUSE/UPCC Ebook Collection to Grow By 30,000 Titles (DBW)
The University Press Content Consortium and Project MUSE have added 12 new publishers to their roster and by the end of next year plan to make an additional 30,000 digital books available to libraries.

Oyster’s iPad App (DBW)

The company launched its new iPad app yesterday as well as announcing that new members won’t need an invitation and that a 30-day free trial is available.

CCC Simplifies Content Republication (DBW)
The not-for-profit licensing organization Copyright Clearance Center has made it easier for the 400+ publishers it works with to buy and sell permission to republish content. The improved Republication Service simplifies the acquisition of bundled rights.

School Zone Publishing Debuts Kids’ Tablet (DBW)

The device arrives on the scene with a $199 price tag and School Zone believes it’s “to be among the top Holiday 2013 gifts for kids.” School Zone Little Scholar comes preloaded with educational video content, apps and 45 ebooks.

European Publishers Council Issues Global Media Trends Book (InfoDocket)
The publication explores “trends in revenue and usage patterns for a variety of digital media.” One notable projection, between 2011 and 2015 smart phone shipments will double. Mobile phones are an increasingly popular device for e-reading.

ICYMI: Frankfurt (Shelf Awareness)
Several anecdotes from the book fair are worth recounting, like the panel where the audience showed support of bricks-and-mortar bookstores by holding thumbs-up cards in the air and BISG’s presentation of data, including that “more adult fiction books are sold as ebooks in the U.S. than in any other format.”

Scott Schulman To Be Rodale’s New President (DBW)

Schulman will take on the new role beginning October 28 and report directly to chairman & CEO Maria Rodale. As president, he’ll be handling strategy for Rodale Books in addition to the company’s larger portfolio.

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Image Credit: image via Shutterstock

DBW Daily, Industry News

About DeannaUtroske

Deanna Utroske is the Content Producer at Digital Book World and an active member of New York Women in Communications, where she serves on the Integrated Marketing & Communications Committee. Previously, Deanna worked in the editorial office of Signs: Journal of Women in Culture and Society, a publication of the University of Chicago Press.

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