Creating Content for Plugged in, Connected and Networked Kids
Find Insight and Opportunities at Launch Kids at Digital Book World Conference + Expo 2014
December 11, 2013 – NEW YORK – Top publishing executives and innovators will discuss opportunities and challenges in children’s book publishing at the third annual Launch Kids on January 13, 2014 at the Sheraton Hotel and Towers in New York City. Focused on both traditional print publishers who are developing digital initiatives, and digital players partnering with established publishers, the event – the largest conference focused on children’s publishing in the US – highlights new digital products, platforms, and channels. It is held in conjunction with the Digital Book World Conference + Expo. View the complete program at http://conference.digitalbookworld.com.
“The topics that are particularly important for children’s books – creating unique IP, branding it, licensing it, and making it work in a mobile environment – are all covered in this conference by active players. It really is a different world than adult books and this conference is really a great complement to Digital Book World,” says Mike Shatzkin, co-founder with Michael Cader, of Publishers Launch Conferences.
The Launch Kids program, chaired by Lorraine Shanley at Market Partners International, brings together children’s publishers, research experts and developers of new platforms for children across all age groups. They’ll address the usage and influence of digital media, sharing insights into the trends and technology that children’s publishers should consider when developing content and identifying partners and paths to market.
Participants come from major media companies, including Sesame Workshop, Random House, Simon & Schuster, Scholastic, Pearson, and Nielsen. Some topics to be covered:
In addition to the children’s-themed content at Launch Kids, the following day at Digital Book World Conference + Expo will feature breakout sessions exploring children’s publishing topics such as the evolving YA market, startups and new propositions in children’s digital media, and new opportunities with Common Core and digital content in the classroom. The Launch Kids conference and first day of the Digital Book World Conference are included in the Launch Kids Package. To view the complete program and learn more about the flexible registration options for Launch Kids and Digital Book World 2014, visit http://conference.digitalbookworld.com.
Register by December 13 for the best price available.
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