Children’s Book App Authors Join Forces to Strengthen the Industry

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Lewis Tse Pui Lung / Shutterstock.com

Lewis Tse Pui Lung / Shutterstock.com

Imagine all the iOS apps in the world were crammed into your local flagship Apple store – icon by icon. Now picture this, the book apps wouldn’t even account for a few steps on the iconic glass staircase. Someone navigating the store could easily rush right past and ignore them. This is not just because there are fewer, but more importantly because awareness in consumer circles is as slight as the physical space they would occupy in this picture – so, there’s no impetus to seek them out.

This visual uses some artistic license to highlight two realities:

  1. Even with 40,000+ book apps, there remains a vast, untapped opportunity to create them relative to other app categories (there are over 900,000 total apps, 150,000 of which are games)
  2. Book apps are just not top of mind for downloaders – when they think apps, they don’t think books

Enter The Book App Alliance – a newly launched trade association that seeks to educate parents and teachers about how to find and use quality digital book apps. The group intends to reduce some of the key challenges faced by all book app creators by getting them to join together, competition aside, to share resources for the greater good of strengthening the overall market.


Webcast: How to Market Book Apps, Giving Them the Best Chance at Discovery


Book App Alliance logoKaren Robertson, president of The Book App Alliance and author of the award-winning Treasure Kai book app series for children says, “I discovered many children’s book app makers were having the same experience… we were finding that many parents didn’t know what book apps were. But when we’d show them, they were blown away and wanted to know more about book apps and where to find them.”

 

Our experience at Wasabi Productions echoes this sentiment, and it fuels our optimism about the future when we see the positive reaction to our book apps in the hands of an audience who simply never knew reading experiences like that existed. Coupled with the broader context of new device announcements like iPad Air, continued exponential growth in tablet and mobile device sales and adoption – book apps are still a proverbial land of opportunity. Reading and the importance of literacy certainly aren’t going anywhere. If The Book App Alliance can make an impact; publishers, authors, developers and readers of all ages win.

The alliance defines book apps as interactive books delivered on a touchscreen mobile device, such as an iPad or Kindle Fire or “an eBook on steroids” according to Robertson. This is because the most innovative book apps provide immersive, sensory storytelling experiences that engage, delight and educate. The group prides itself on quality and is not something anyone can join – it is intended for leading and innovative book app authors and membership is by online application.

Besides educating the market about the fundamentals of what a book app is, how they can be used at home and in schools and for what benefits, the new community is focused on showcasing top-quality book apps that face the discoverability issues that all developers grapple with in flooded app ecosystems.

The alliance is working with industry leading review site, Digital Storytime, to help parents and teachers find top quality book apps. Once the appetite for book apps has been stirred in a family, “parents have a hard time knowing which ones are amazing and which ones will disappoint, so many choose brands they know like Disney, Dora and Dr. Seuss,” said Carisa Kluver, a California mom and founder of Digital Storytime. “Having reviewed over 750 book apps, one of our goals is to shine some light on these hidden gems in the App Store, and support the authors who are innovating books and story time.”

Apple’s recent introduction of the Kids category, which is navigated by age range (0-5, 6-8 and 9-11), had the hopes of children’s book app developers high in its promise of another gateway for surfacing family-friendly content. However, it emerged as another editorially curated section rather than a new filter for all cross-category kids content by age, creating widespread disillusionment. This is not to say it is ineffective; with less content displaying in this section, being ‘chosen’ here is powerful, and gave Wasabi approximately a 60% uplift on downloads in the time periods and regions where the features aired.

Other than producing a high quality product, developers have no control or influence over these editorial features with Apple – yet they remain the most significant drivers of sales. It’s no surprise then that organizations like The Book App Alliance are being born to take control over short-term issues of education, discoverability and awareness that, when solved, could really change the game for digital book app publishing.

It’s a fine time to be part of the book app industry, which I have no doubt will be shaped and moulded by its earliest advocates into a formidable channel of the publishing future. As The Book App Alliance shows, it’s still small enough to be a welcoming, supportive community and for each individual to make a marked difference in theirs and their colleagues future success. So, what are you waiting for?


Webcast: How to Market Book Apps, Giving Them the Best Chance at Discovery


** Apple Store image provided by Shutterstock.com

 

Amy Friedlander

About Amy Friedlander

Amy Friedlander is an Australian currently living in Atlanta. With an honors degree in Media and Communications, Friedlander started her career in PR, learning the ropes of digital marketing during a stint in London working with (amongst others) publishers HarperCollins, Scholastic and Hodder. She embraced the revolution of retail with the wave of e-commerce, leading the successful launch of borders.co.uk. She spent a few years focusing on integrated marketing, advertising and strategy at M&C Saatchi, Sydney where she led the award-winning account for Google Australia as well as other blue chip clients. These days she's embracing entrepreneurial life as a partner in Wasabi Productions, where she focuses on growth and sharing the journey.

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8 thoughts on “Children’s Book App Authors Join Forces to Strengthen the Industry

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  2. Pingback: Publishing Opinions | Children’s Book App Authors Join Forces to Strengthen the Industry

  3. Last year I gave an old iPod touch to a nephew and his family. A couple of weeks ago, I found out that their three-year-old was hiding with it under the covers and playing the highly addicting Angry Birds with it. It’d be great if he’d be doing something a bit more helpful in life that learning to kill pigs.

    Hopefully, this Book App Alliance will do that, including I hope expanding beyond book apps to include ebooks. Not every story needs an app. I’ve got a great novel in the works (Lily’s Ride) about a teen girl who makes a brave horseback ride though the night to save her father from the Ku Klux Klan in 1870s North Carolina. Based on a now little known 1879 novel, it deserves more attention than it’s likely to get.

    I would make a suggestion that could be done now. The new iBooks app for the latest Mac OS X offers a way to link directly to Apple’s webpage for an ebook. Click on the title on a book’s page in iBooks, and you’ll be able to copy that link. Use that link in a website of your own that bypasses Apple’s well-intentioned but not always with-it editors. (Be patient with them. Their numbers are small.) From that webpage they’ll be able to download a sample of the book and then read it in iBooks. Do the same for children’s book apps in iTunes.

    I’d stress not limiting yourself to just book-like apps. From the perspective of parents the two are much the same, even if their sources are different. One-stop for both children’s app books and children’s ebooks will be much more successful than one alone, particularly for parents with children who can read.

    And by having that website, you’ll be able to offer authors more options. Apple is actually much better than Amazon in the options it allows to promote books, but it still has its limits. You won’t have those limits. You can do whatever works best.

    –Michael W. Perry, My Nights with Leukemia: Caring for Children with Cancer

  4. Pingback: Children's Book App Authors Join Forces to Stre...

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  6. Pingback: Check Out The Book App Alliance For Children's Book Apps | BookWorks

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  8. it might help if we STOPPED calling it a book APP. stop using the word app altogether. call it an interactive book or an activity book or a game book. just a thought.

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