Build Digital Relationships with Consumers

DigitalRelationshipEbook signings are powerful marketing tools. That’s because they create an immediate connection between the reader and the author, allowing for exponential social media and word-of-mouth banter—the sort that helps to sell books. And, “this kind of engagement allows authors and readers to create bonds that are much stronger and more interactive than ever was possible with paper book signatures,” writes Beth Bacon, a DBW expert blogger and children’s digital publisher.

Digital book signings, made possible by services like Authorgraph and MyWrite, can be a fun and rewarding way for entrepreneurial authors to market their books. Bacon also points out that unlike autographs on paper, digital autographs can be a chance to gather data on enthusiastic readers.

Read more.

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The rest of the day’s top news:

Ebook Publicity: A Checklist for Success (DBW)
Garnering media attention can sell ebooks. This practical checklist will help authors, agents and publishers ensure ebook quality and branding before the launch of any promotional campaign.

BookLikes Social Reading Platform Launched (DBW)
The new book community site for blogging, networking, and cataloging reads is being called “Tumblr and Goodreads combined” and has set out to be yet another book discovery platform. Read more on trends in digital book discovery.

Penguin’s Pre-Trial Filing is Nothing New (PW)
A document that Penguin filed this week in advance of the early June price-fixing trial is quite similar to a document the publisher filed in 2012, according to PW. Apparently the similarity is intentional and designed to allow Penguin an opportunity to appeal.

Publishers Give Ebooks to Nook’s London Literacy Project (The Bookseller)
Hachette UK, HarperCollins, Penguin and Random House will donate children’s ebooks to the Get London Reading Campaign.

Google Play Book App Updated (The Next Web)
The app for iOS and Android now allows readers to upload their own PDF and EPUB files.

The Nation Launches an Ebook Program (eContent)
eBookNation will comprise titles from the publication’s current writers as well as best-of-book collections.

What Does the DPLA Mean for a Digital Economy? (MediaShift)
The non-profit Digital Public Library of America will influence digital civil society. This piece looks at how, particularly in terms of content ownership, permanence and access.

Random House Parent Bertelsmann’s Q1 Profit (DBW)
Besides noting company profit, Bertelsmann’s Q1 report also projects that the Random-Penguin merger will be completed “early in the second half of the year.”

HMH Launches Kids’ Learning App (DBW)
Houghton Mifflin Harcourt has added new children’s learning apps to its Curious George series. HMH is looking to educate and entertain, while introducing the popular character to digital natives.

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Image Credit: digital relationship image via Shutterstock.

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About DeannaUtroske

Deanna Utroske is the Content Producer at Digital Book World and an active member of New York Women in Communications, where she serves on the Integrated Marketing & Communications Committee. Previously, Deanna worked in the editorial office of Signs: Journal of Women in Culture and Society, a publication of the University of Chicago Press.


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