BookBub Reaches One Million Subscribers
BookBub today announced it has surpassed one million subscribers. The company, which sends readers a free daily email alerting them to limited-time discounts on acclaimed ebooks, is currently signing up between five and ten thousand new subscribers a day.
“We look forward to continuing to help readers discover deals on books they’ll love.”
“The response to BookBub has been phenomenal, ” said Josh Schanker, BookBub’s president and co-founder. “Readers love taking advantage of the great deals, and publishers have found us to be an effective way to gain exposure for their titles and authors.”
Much of BookBub’s growth has been driven by word-of-mouth and social media recommendations from existing subscribers.
“Our subscribers are our best advocates,” said Nicholas Ciarelli, BookBub’s co-founder. “When BookBub helps readers discover a new author or book they love, they want to share the experience with their friends.”
The company attributes the interest to BookBub’s approach. When registering, subscribers create a profile listing what they like to read, and BookBub only alerts them to discounts on ebooks matching these interests. BookBub also employs an editorial team to select titles that are of the highest quality and best fit for its subscribers.
“At any time there are thousands of discounted ebooks available, and searching through them for something good can be tough for readers,” said Katie Donelan, BookBub’s Director of Editorial Operations. “We’re very selective about what we feature, so our subscribers know they’re only receiving great books at great prices.”
BookBub’s rapid growth has attracted partners from across the industry to feature ebooks with the service. The company is currently working with five of the big-six publishers, dozens of midsized and small publishing houses, and hundreds of bestselling independent authors.
“We’re very thankful to our subscribers and industry partners who have made hitting this milestone possible,” said Schanker. “We look forward to continuing to help readers discover deals on books they’ll love.”
BookBub is a daily email that features sales on acclaimed ebooks. Readers sign up for free at http://www.bookbub.com to get alerted to limited-time offers on bestselling ebooks matching their interests, and publishers and authors partner with BookBub to advertise the price promotions they’ve made available at major ebook retailers. BookBub was founded in 2012 and is headquartered in Cambridge, Mass.