BISG Report – A Few More Ebook Stats

Print Friendly

The BISG just released their latest report, Consumer Attitudes Towards Ebook Reading. It is a 41-page document chocked full of fascinating stats and information. There are major sections devoted to ebook market trends; pricing issues and eReading devices. As with any survey and report, the numbers are never absolute. But there is still a lot to learn from this report.

Ebook Market Share – Many reports generally have Amazon, B&N Nook and Apple eating up over 95% of the eBook market share. B&N and Apple have each claimed 20% in the past. The BISG report paints a different picture.

The question: “Where do you typically acquire ebooks?”

(BISG chart)

(BISG chart)

Amazon came in at 67.0%, B&N Nook 11.8% and Apple iBooks at 8.2%. The “Other”section had 12.8%.  Although “Other” was not broken out, it probably consists of Kobo, Google, Sony for retail; direct from publishers or perhaps the public library. The subscription services are just starting out, so I doubt they were considered. For the next report, would love to see more detail on the “Others” and see if it increases.

But from this sampling, the market share appears to be coming out of Nook and Apple, not Amazon.

Book Genre – Digital v Physical – The overall trade market has been at approximately 30% digital / 70% physical for the past year. But that is for all trade books and doesn’t push into the details of specific categories.

The BISG report asks: “For those genres you like to read, please indicate whether you prefer to read them in print or in ebook form.”

(BISG chart)

(BISG chart)

The results are in-line with traditional thinking in that the top ebook categories are Romance/Erotica; Thriller/Mystery; General Fiction; Religious Fiction and YA Fiction.  Quick reads and stories have continued to do well in digital.

Of the 14 categories listed. 10 have a stronger preference for digital.

The four categories that have the strongest physical book preference are Cookbooks; Graphic Novels; Travel and How-To Guides.  These categories are all still strong on-line but not via traditional ebooks. Many digital content sales are in Cooking (allrecipes.com); Graphic Novels (comixology); Travel (fodors.com) and How-To (YouTube) but not ebooks.  All are also options for Apps which is not included in ebook numbers and can be a substitute.

Children’s Books (except YA) were not included as a category. But picture books, board books, and activity books are mostly physical. Although there are a lot of cool and creative apps and subscriptions that cater to children’s content. Even the basic definition of what consists of an ebook comes into question.

Digital has rocked the publishing world and almost six years into it, we are starting to see trends and are able to preview the future.  These are just a few data points of many that will be reported, analyzed and updated.

Jack W Perry

About Jack W Perry

Jack W Perry is VP-Sales, Print & Ebook for Highlights for Children. Prior to that, Perry ran his own consulting firm, 38enso, for five years. He consulted for a variety of publishers, tech start-ups, Fortune 500 companies and independent authors. Previously he was an executive at Random House, Scholastic and Sourcebooks. All opinions in this column are his own. Twitter - @38enso

Related Posts:

38 thoughts on “BISG Report – A Few More Ebook Stats

  1. Pingback: Faber Factory BISG Report – A Few More eBook Stats - Faber Factory

  2. Pingback: Publishing Opinions | BISG Report – A Few More eBook Stats

  3. Pingback: BISG Report – A Few More Ebook Stats | Di...

  4. Pingback: BISG Report – A Few More Ebook Stats | Di...

  5. Pingback: BISG Report – A Few More eBook Stats - Di...

  6. Pingback: 米BISGが米国の電子書籍ユーザーレポート「Kindleのシェアは67.0%、Nookは11.8%、iBooksは8.2%」 | DTP・WEB制作の言戸堂

    • I agree, I think there is a lot of niche markets in the non-fiction side that can be sliced and addressed. By focusing on some of these specialty areas, there is room for new players.

  7. Amazon at 67% of the ebook market and its closest competitor, B&N, at a mere 11.8%? No, that can’t be true. If the market were that dominated by one company, the Great Lightbearer and his Department of Justice would be actively investigating Amazon for price (and royalty) fixing. We know they are people of integrity.

    They certainly wouldn’t be going after Apple, with a mere 8.2% of the market. That would be silly. They’re highly intelligent people. They went to our top law schools. They know that a company with such a small market share could never dictate prices and royalties. Heck, a company with that small a share is lucky to still be in the market. Fixing prices upward would destroy them. They know that. They’re smart people. They have integrity, honesty, compassion….

    No, the real figures must be something like this:

    B&N: 45%
    Apple: 35%
    Amazon: 18%
    All others: 2%

    DBW really should publish a correction. It’s not good to let such inaccurate data be bandied about. It might make the ill-informed masses think there was something wrong with that DOJ lawsuit, perhaps even that there’s something wrong in Washington itself. We certainly wouldn’t want that to happen would we?

    –Michael W. Perry with perhaps 0.0000000001% of the ebook market

  8. Pingback: BISG Report – A Few More Ebook Stats | Di...

  9. Jack, where did you get the idea that the above chart shows market share? I don’t see any monetary details, just shopping preferences. This has nothing to do with the amount spent.

  10. Pingback: Новая статья: Главлитрест РФ, или Сказ о книгах электронных | Kleinburd News

  11. Pingback: A Case for Genre Diversity - COMIC BOOK THINK TANK

  12. Pingback: Amazon’s core “strength” may actually be its biggest weakness | Bamboo Innovator

  13. Very interesting article!

    Do you have any statistics or data of any kinid re: 1) what percentage of ebooks are read on dedicated ebook readers vs smaller tablets (e.g. 7 inch) vs larger tablets?; and 2) regarding digital vs physical, do readers of self help books prefer digital vs physical, what’s the proportion?

    • Thanks. I don’t know the % read on various sized tablets. Pew Research does a lot of studies and might have some information. I also don’t know the % of self-help regarding digital v. physical — but I tend to think it is much less than the genre fiction but a leading category of non-fiction.

  14. Pingback: How to Regularly Get Dozens of eBooks, Completely Free - The Travel Insider

  15. Pingback: Amazon plays hardball — and puts the hurt on consumers | UNFOLD.TODAY

  16. Pingback: El monopolio de Amazon con el libro electrónico pone en jaque a la industria (y a los usuarios) - Webeando - Tecnología, Periodismo digital

  17. Pingback: Noticias – El monopolio de Amazon con el libro electrónico pone en jaque a la industria (y a los usuarios)

  18. Pingback: El monopolio de Amazon con el libro electrónico pone en jaque a la industria (y a los usuarios) | Donald Rodriguez

  19. Pingback: La posición dominante de Amazon con el libro electrónico pone en jaque a la industria | Enfoque IT

  20. Pingback: La posición dominante de Amazon con el libro electrónico pone en jaque a la industria - Webeando - Tecnología, Periodismo digital

  21. Pingback: La posición dominante de Amazon con el libro electrónico pone en jaque a la industria | Blog actuales.es

  22. Pingback: Romance Ebook Sales Stats From Europe: Dominance and Submission – Digital Book World | Kindle devices shop

  23. Pingback: Ebook di genere: opportunità di successo per autori autopubblicati | Youcanprint - Selfpublishing Blog

  24. Pingback: Bye-bye Cookbooks? – earleybirdy

  25. Pingback: Growing (Digital) Pains | The Sky Thief

  26. Pingback: Why the Digital Magazine Market Is Wide Open | Publishing Perspectives

  27. Pingback: Apple Agrees To Pay $400 Million In E-Book Price-Fixing Case – Newsy | Everyday News Update

  28. Pingback: Apple Agrees To Pay $400 Million In E-Book Price-Fixing Case - Newsy - HydAwaz.com | HydAwaz.com

  29. Pingback: Apple Agrees To Pay $400 Million In E-Book Price-Fixing Case

  30. Pingback: Google, My Sick Dog, Barnes & Noble and Bloomberg TV | Gallery.Clipapic

  31. Pingback: Why zombie novels written by indie authors do so well on Kindle | Simon Owens

  32. Pingback: Why zombie ebooks are killing it on Kindle - Buzz Ryan

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>