A high-priced, new-release is again atop the ebook best-seller list. Dan Brown’s Inferno (Random House), a new release from the best-selling author of The Da Vinci Code, is selling more ebooks than any other title at $14.99, competing with $0.99 self-published ebooks and $4.99 classics.
While the No. 1 ebook on the best-seller list fits a familiar narrative when it comes to how book sales have been until very recently, the rest of the list follows a new paradigm. Five titles out of the top-25 are self-published. An American classic is at No. 2 at $4.99, coinciding with a movie release. And, perhaps most astounding of all, the average price of a best-selling ebook this week is $7.04, down slightly from last week’s average of $7.23, and up slightly from the all-time low of $6.58 from a few weeks ago.
The $7.00 price tag for a best-selling ebook doesn’t seem all that out of place these days but it’s just over half of what the average price for a best-selling ebook was a year ago. The price decrease has been driven by a combination of factors: inexpensive self-published ebooks hitting the best-seller list; publishers experimenting with lower prices; retailers discounting big books from big publishers, something that wasn’t happening a year ago.
More important than the why for publishers is what does it mean for their businesses. One problem that low ebook prices present for publishers is that they create an unfavorable comparison with hardcover prices. $14.99 versus $29.99 for a new release (e- versus hardcover) might be palatable for someone who really wants to own the artifact. But $7.99 versus $29.99 might not be as easy to swallow.
See the rest of the the best-seller lists for the week ending May 19:
– Digital Book World Best-Selling Ebooks Priced $10.00 and Above
– Digital Book World Best-Selling Ebooks Priced $8.00 – $9.99
– Digital Book World Best-Selling Ebooks Priced $3.00 – $7.99
– Digital Book World Best-Selling Ebooks Priced $0.00 – $2.99
|1 (7)||Inferno: A Novel (Robert Langdon)||Dan Brown||Random House||$ 14.99||+6|
|2 (1)||The Great Gatsby||F. Scott Fitzgerald||Simon & Schuster||$ 4.99||-1|
|3 (2)||The Hit (Will Robie)||David Baldacci||Hachette||$ 8.99||-1|
|4 (4)||12th of Never (Women’s Murder Club)||James Patterson; Maxine Paetro||Hachette||$ 11.99||–|
|5 (5)||Silken Prey||John Sandford||Penguin||$ 12.99||–|
|6 (3)||Dead Ever After: A Sookie Stackhouse Novel (SSTB)||Charlaine Harris||Penguin||$ 12.99||-3|
|7 (6)||Whiskey Beach||Nora Roberts||Penguin||$ 9.99||-1|
|8 (9)||Don’t Say A Word||Barbara Freethy||Self-published||$ 0.99||+1|
|9 (n/a)||Crazy Little Thing||Tracy Brogan||Amazon||$ 1.99||New|
|10 (13)||The Bet||Rachel Van Dyken||Self-published||$ 0.99||+3|
|11 (12)||Gone Girl: A Novel||Gillian Flynn||Random House||$ 12.99||+1|
|12 (10)||The Silver Linings Playbook: A Novel||Matthew Quick||Macmillan||$ 4.99||-2|
|13 (n/a)||Not Quite Mine (Not Quite series)||Catherine Bybee||Amazon||$ 3.99||New|
|14 (14)||Damaged||H.M. Ward||Self-published||$ 3.99||–|
|15 (n/a)||The Arrangement 7||H.M. Ward||Self-published||$ 2.99||New|
|16 (8)||The Sisterhood||Helen Bryan||Amazon||$ 3.99||-8|
|17 (n/a)||Ender’s Game: Ender’s Game Quartet (Book 1)||Orson Scott Card||Macmillan||$ 4.62||New|
|18 (n/a)||Left To Die (A Selena Alvarez/Regan Pescoli Novel)||Lisa Jackson||Kensington Books||$ 0.99||New|
|19 (n/a)||Lost and Found||Nicole Williams||Self-published||$ 3.99||New|
|20 (19)||Alex Cross, Run||James Patterson||Hachette||$ 7.99||-1|
|21 (23)||Fifty Shades Freed: Book Three Of The Fifty Shades Trilogy||E. L. James||Random House||$ 9.99||+2|
|22 (n/a)||Entwined with You (Crossfire Trilogy Series #3)||Sylvia Day||Penguin||$ 9.99||New|
|23 (24)||Divergent||Veronica Roth||HarperCollins||$ 5.69||+1|
|24 (n/a)||Down London Road||Samantha Young||Penguin||$ 7.99||New|
|25 (n/a)||Let’s Explore Diabetes with Owls||David Sedaris||Hachette||$ 10.99||New|
* Previous week’s list rank in parentheses.
** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on e-book pricing.
Methodology available here.
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