You have only so many hours each week to devote to marketing your catalog of titles, so how do you spend that time?
With so many free marketing outlets out there – Twitter, Facebook, Tumblr, to name a few – it’s tempting to think you need to have a strategy for all of them.
But, according to both in-house and outside book marketing experts, there are some social networks where you want to spend a lot of time and effort and some you are better off completely ignoring.
Which social media sites you should spend valuable time and money on was just one of the invaluable things attendees learned yesterday at the Digital Book World Marketing + Publishing Services Conference & Expo in New York. For more insights, check out the links below, conveniently hash-tagged for you #DBWMP.
Oh, and, of course, the answer to the question of which social media sites you should focus on here.
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The rest of the day’s top news:
#DBWMP: Everything You Can Do to Market Your Books (DBW)
This slide from the conference lists pretty much every possible marketing activity you can think of to market your books. What’s missing?
Americans Reading Fewer Books? (PW)
A new study from the National Endowment of the Arts has found that, in aggregate, Americans are reading just about the same amount as they were in 2008 – but that they’re reading fewer works of literature, like novels.
#DBWMP: Five Digital Channel Management Challenges Facing Publishers (DBW)
There are at least three and probably more extremely significant digital retail channels for publishers when it comes to ebook sales. And they come with their own, unique challenges. Here are five.
#DBWMP: Marketing Winners Connect Authors With Readers (DBW)
We’re living in a quirky age where publishers have to demonstrate to authors what they’re going to do for them to prevent them from going it alone. How do publishers do that? By demonstrating a direct connection to readers – and by being agile. Call it agile marketing.
#DBWMP: Experimental Marketing (DBW)
Marketers who want to be successful selling books at scale in the future might need to act more like scientists than promoters. Here’s why and how.
#DBWMP: Multi-Channel Marketing Approach (DBW)
Connecting with readers requires a multi-channel approach to marketing. Here’s a blueprint.
Quercus up to 34% Ebook Revenues (Pub Lunch)
UK publisher Quercus is now up to 34% of its revenue coming from the sale of ebooks – that’s from the first half of this year. The company’s earnings come on the even of its launch of a its U.S. publishing operation.
Penguin Expands Library Partnership (DBW)
Just a day after Penguin announced it would resume selling its catalog of ebooks to libraries nationwide through OverDrive, it has inked a deal with Baker & Taylor’s Axis 360 to do the same. This all comes after nearly two years of no- or restricted-selling of ebooks to libraries.
Hawaii Selects McGraw-Hill Learning Platform for State-Wide Use (DBW)
Kindergarten through sixth graders will use McGraw-Hill’s “Reading Wonders” digital platform to teach its kids language arts according to common core requirements. Is this the first instance of the common core curriculum bearing fruit for publishers on a large scale?
Students Jailbreak iPads (The Digital Reader)
Students in L.A. have put the huge school district’s plans to distribute iPads to each of its students on hold because students have found simple ways to bypass all security measures on the devices.
Google Play Goes to Asia (ZDNet)
Google Play Books is now available in Indonesia, Hong Kong, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam, and New Zealand – that’s nine new Asia-Pacific markets.
Sony Won’t Sell Latest E-Reader in U.S. (The Digital Reader)
Instead of selling its latest e-reader in the U.S., the PRS T3, the company will concentrate on selling ebooks through its app on iOS and Android devices.
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