Best-Seller Prices Edge up as Deep Discounting Abates

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the gods of guiltThe average price of a best-selling ebook shot up nearly $1.00 to $6.16 as deep discounting on some popular best-sellers has abated at ebook retailers.

Last week, the average price of a best-selling ebook hit an all-time low at $5.27 as retailers were selling books like critically acclaimed The Goldfinch by Donna Tartt (Hachette) at unheard of sub-$2.00 prices. Three of the top four titles this week were in the top three last week and all were selling for below $4.00.

Still, like last week, none of the top-25 best-selling ebooks are priced above $10. Last week, the priciest title on the list was all five of George R.R. Martin’s Game of Thrones books for $9.99. This week it’s King and Maxwell by David Baldacci (Hachette) for $8.99. The price has gone up for the Game of Thrones titles to $19.99 and it’s now ranking at No. 106 on the DBW ebook best-seller list.

At the same time, there are few books priced below the $3.00 threshold on the list this week. Only Barbara Freethy’s self-published title Don’t Say a Word made the cut at No. 24 for $0.99.

The question for ebook publishers (and readers) is will we see the deep discounting resume for after the holidays, when millions of new e-readers and tablets will be unwrapped and used for the first time. Check back in after the new year to find out.

Ebook best-sellers from the week ending 12/15:

Top Selling Ebooks: $10 and above
Top Selling Ebooks: $8.00 – $9.99
Top Selling Ebooks: $3.00 – $7.99
Top Selling Ebooks: $0.00 – $2.99

Top 25 Ebook Best-Sellers
Week Ending 12/15/13
Rank* Title Author Publisher  Price**  Change
1 (2) Sycamore Row John Grisham Penguin Random House  $    6.49 +1
2 (4) Divergent (Divergent Series) Veronica Roth HarperCollins  $    3.99 +2
3 (3) The Goldfinch Donna Tartt Hachette  $    7.50
4 (1) The Book Thief Markus Zusak Penguin Random House  $    4.99 -3
5 (7) Insurgent (Divergent Series) Veronica Roth HarperCollins  $    6.99 +2
6 (8) The Gods of Guilt (Lincoln Lawyer) Michael Connelly Hachette  $    7.50 +2
7 (5) Allegiant Veronica Roth HarperCollins  $    6.99 -2
8 (6) Takedown Twenty: A Stephanie Plum Novel Janet Evanovich Penguin Random House  $    6.49 -2
9 (17) Timebound (The Chronos Files) Rysa Walker Amazon  $    4.99 +8
10 (10) Cross My Heart (Alex Cross) James Patterson Hachette  $    7.50
11 (9) Mockingjay (The Hunger Games Book: #3) : Suzanne Collins Scholastic  $    6.99 -2
12 (15) The Husband’s Secret Liane Moriarty Penguin Random House  $    5.99 +3
13 (13) King and Maxwell (King & Maxwell) David Baldacci Hachette  $    8.99
14 (12) Command Authority (A Jack Ryan Novel) Tom Clancy; Mark Greaney Penguin Random House  $    7.50 -2
15 (14) The Longest Ride Nicholas Sparks Hachette  $    6.49 -1
16 (11) The Widow File S.G. Redling Amazon  $    4.99 -5
17 (19) The Fault in Our Stars John Green Penguin Random House  $    3.99 +2
18 (16) Gone Girl: A Novel Gillian Flynn Penguin Random House  $    6.49 -2
19 (18) Killing Jesus: A History Bill O’Reilly; Martin Dugard Macmillan  $    6.49 -1
20 (20) Doctor Sleep: A Novel (The Shining) Stephen King Simon & Schuster  $    7.99
21 (22) Dust (A Scarpetta Novel) Patricia Cornwell Penguin Random House  $    7.49 +1
22 (n/a) Dark Witch: Book One of The Cousins O’Dwyer Trilogy Nora Roberts Penguin Random House  $    4.99 New
23 (25) Inferno: A Novel (Robert Langdon) Dan Brown Penguin Random House  $    6.49 +2
24 (n/a) Don’t Say A Word Barbara Freethy Self-published  $    0.99 New
25 (n/a) City of Bones: The Mortal Instruments Book 01 Cassandra Clare Simon & Schuster  $    4.73 New

* Previous week’s list rank in parentheses.

** Price reflects minimum price across all retailers throughout the week. Price may vary between retailers and may change throughout the week. Contact Iobyte Solutions for more information on ebook pricing. Methodology available here.

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