Barnes & Noble has released a custom Nook app for the Fuhu nabi tablet, which is designed for and focused on children. The app will offer users password-protected access to three million books, magazines and other content available in the Nook store.
Barnes & Noble and Fuhu to Launch Innovative NOOK® App for Kids Preloaded on nabi™ Tablets
NOOK’s New Specially Designed Kids App Is COPPA Compliant and Features a Curated Reading Experience for Children on nabi Tablets
Parents Get Free Password-Protected Access to 3 Million Books, Magazines and More in the NOOK Store™
New Partnership Between Barnes & Noble and Fuhu Focuses on Delivering Great Children’s Content Any Time, Anywhere on Multiple Platforms
NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, and Fuhu, Inc., the leader in tablets made just for kids, announced today the launch of an innovative NOOK app for children that will come installed on Fuhu’s nabi tablets, including the nabi Jr., nabi 2 and nabi XD, beginning late Summer.
The new NOOK App for Kids to be installed on nabi tablets is fully compliant with the U.S. Children’s Online Privacy Protection Act (COPPA) and provides a curated reading experience for children, with access to thousands of new and classic children’s titles. The nabi tablets will also come preloaded with the full NOOK for Android™ app for use in parent mode, providing adult users with access to more than 3 million books, magazines, newspapers, comics and graphic novels in the NOOK Store™, including more than a million free titles.
The new NOOK App for Kids will be preloaded on the entire line of nabi products including: nabi Jr. (5-inch, $99), nabi 2 (7-inch, $179) and nabi XD (10.1-inch, $249). The nabi tablet is the #1 selling tablet for children, built with the most comprehensive set of parental controls, its exclusive nabi Coins and Treasure Box, Spinlets Plus TV and music stores, and Fooz Kids University and Wings Learning System. nabi is the only choice for high-quality tablets made just for kids.
Through this entirely new application designed specifically for children, NOOK offers various features exclusive to the NOOK Kids™ reading experience. Kids can easily find a favorite story and engage with the books and their favorite characters by digitally turning pages, interacting with the text, and zooming in and around graphics – all on the nabi tablets. The app also helps parents select books that are appropriate for their children by giving them complete control over the browsing and shopping experience. The new app adheres to the Federal Trade Commission’s regulations on children’s online privacy under COPPA.
“This new partnership with Fuhu continues our commitment to making NOOK content available to our new and existing customers across a broad range of platforms and devices,” said Mike Saturnia, Vice President and General Manager of NOOK Sales & Business Development. “By installing our innovative kids app alongside our NOOK for Android app on Fuhu’s exciting nabi tablets, we are opening up NOOK’s expansive content offering to even more families and children.”
“Fuhu is committed to ensuring that our nabi tablets come preloaded with the best and most entertaining, educational and enriching features, which is why this partnership with NOOK is such a great fit,” said Jim Mitchell, CEO of Fuhu, Inc. “By making NOOK the pre-installed reading app on our market-leading nabi tablets, we are reinforcing and extending our commitment to join with companies that share our commitment to providing the richest content to customers.”
Through the full NOOK for Android app in parent mode on nabi tablets, existing NOOK customers will be able to access all the books in their personal NOOK Library™ by signing in using a valid NOOK account. New adult customers will seamlessly be able to set up an account, purchase books and start reading while in parent mode on their nabi devices.
Like all Free NOOK Reading Apps™, purchased content is safely stored through the NOOK Cloud™, making it easy for customers to access digital books, magazines and more wherever they go. Using NOOK Sync™ technology, NOOK Reading Apps automatically synchronize a customer’s last page read across all of their devices. Customers can learn more about the full suite of Free NOOK Reading Apps at www.nook.com/apps.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 677 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store™ (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 678 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is one of only 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
NOOK®, NOOK Store™, NOOK Video™, NOOK Video Apps™ are trademarks of Barnes & Noble, Inc. or its affiliates. Other trademarks referenced in this release are the property of their respective owners.
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About NOOK Media LLC
NOOK reading and entertainment products make it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to the expansive NOOK Store™ of more than 3 million digital books, plus periodicals, comics, apps, movies and TV shows, and the ability to enjoy content across a wide array of popular devices through free NOOK Reading Apps™ and NOOK Video apps, available at www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products are available in the United Kingdom through www.nook.co.uk and leading retailers.
For more information on NOOK, follow us on www.twitter.com/nookBN or www.twitter.com/nook_UK and www.facebook.com/nook.
About Fuhu, Inc.
Fuhu, Inc., creator of the nabi tablet, is a leading designer, seller and innovator of thoughtful consumer products and services for children. Fuhu is committed to creating children’s solutions that are: (1) socially responsible, (2) made right, (3) make a difference in people’s lives, (4) for parents by parents, and (5) dedicated to the intellectual development of children. Fuhu is headquartered in El Segundo, Calif., with other U.S. offices in Denver and San Jose. For more information, visit www.fuhu.com and www.nabitablet.com.