A premium e-reader is now just $99 in the U.S.
Barnes & Noble’s flagship premium e-reader, the Nook Simple Touch GlowLight, will now retail for that low price in its stores and on its website.
Barnes & Noble has been aggressively marketing its Nook e-readers and ebooks since a series of poor earnings reports earlier in the year caused it to drastically rethink its device and digital content business. The blitz of promotions and discounts included a long-lasting Father’s Day sale and free ebook and e-reader giveaways.
The company’s poor performance and failure to build its ebook business to the satisfaction of investors helped oust CEO William Lynch, who was at the helm at the inception of the Nook business.
The moves, combined with the slow-growth physical retail business, has caused some commentators to question whether Barnes & Noble has a future and what it might look like.
Barnes & Noble Announces Amazing New Low Price for NOOK Simple Touch® GlowLight®
Get Perfect Reading in Bed or Bright Sun with NOOK Simple Touch GlowLight, Now Available for Just $99
NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced amazing new low pricing for the highly acclaimed NOOK Simple Touch GlowLight. Beginning today, customers can purchase the award-wining NOOK Simple Touch GlowLight for just $99. This incredible device at an unbeatable value is available at the nearly 700 Barnes & Noble retail stores nationwide and online at www.nook.com.
NOOK Simple Touch GlowLight is the most versatile reader ever created, and is the first designed to address E Ink customers’ number-one request: the ability to read in the dark in bed and avoid disrupting a significant other. Featuring Barnes & Noble’s innovative lighting technology, GlowLight shines uniformly across the display and adjusts with just a touch, so customers can control the amount of light illuminating their device, whether in a dimly lit or pitch dark room. At under 7 ounces, NOOK Simple Touch GlowLight is also Barnes & Noble’s lightest NOOK ever. The device’s ergonomic back and soft-touch design make it super comfortable to hold in just one hand – perfect for staying up all night in bed with a can’t-put-it-down novel or for carrying everywhere. Now at the amazing new low price of just $99, NOOK Simple Touch GlowLight is perfect for students and customers seeking an exceptional reading experience for everything from late night studying to lounging on the beach.
“At just $99, our high-quality, top-rated NOOK Simple Touch GlowLight is an unbeatable value for customers who are seeking an unparalleled, pure reading experience that goes from beach to bed, day or night,” said Michael P. Huseby, President, Barnes & Noble, Inc. & CEO, NOOK Media LLC. “NOOK Simple Touch GlowLight is the first Reader to hit the market with built-in illumination for reading in the dark and is the perfect way to experience NOOK’s best-in-class digital reading experience at an unbelievable price.”
NOOK Simple Touch GlowLight features a revolutionary built-in screen protector offering paper-like reading with no glare, even in bright sunlight. It provides access to Barnes & Noble’s expansive digital bookstore featuring more than 3 million books, magazines and newspapers, and enables customers to borrow digital books from public libraries as well. The device can hold up to 1,000 NOOK Books® and more content using expandable memory.
Customers can visit www.nook.com or visit the NOOK Digital Shops™ and displays in any of Barnes & Noble’s nearly 700 bookstores for more information. Barnes & Noble offers Always Free NOOK Support in all of its neighborhood bookstores, with more than 35,000 NOOKSellers™ across the country ready to assist customers with setting up their NOOKs or choosing their next great read.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 675 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store® (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 686 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to the ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).
General information on Barnes & Noble, Inc. can be obtained by visiting the company’s corporate website: www.barnesandnobleinc.com.
NOOK®, NOOK Store®, NOOK Video™, and NOOK Video Apps™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.
Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (www.facebook.com/barnesandnoble) and YouTube (www.youtube.com/barnesandnoble).
About NOOK Media LLC
NOOK reading and entertainment products make it easy to Read What You Love, Anywhere You Like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to the expansive NOOK Store® of more than 3 million (US) and 2.5 million (UK) digital books, plus periodicals, comics, apps, movies and TV shows, and the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps™ and NOOK Video Apps™, available at www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products are available in the United Kingdom through www.nook.co.uk and leading retailers.
For more information on NOOK, follow us on www.twitter.com/nookBN or www.twitter.com/nook_UK and www.facebook.com/nook or www.facebook.com/nookGB.